Many artists struggle with their websites. In the past, if you wanted a website you would have needed to understand code or hire someone to build the website it for you. Today it is easy for anyone to build a website with platforms like WordPress. Even though it is easy to design a website there are still specific elements that every artist website needs to succeed.
3 Elements Every Artist Website Needs
Every website should have a unique domain name. A domain name is an address to a website. (example www.nevuefineartmarketing.com) When someone types in a domain name into the search bar, they will be directed directly to the website.
The domain name should describe your brand. Because you are an artist, you are your brand. You will want to incorporate your name in the domain name.
I have two websites. My art gallery where I sell my artwork’s domain name is www.davenevueart.com. My other websites domain name is www.nevuefineartmarketing.com. This website is dedicated to helping artists succeed.
Both domain names have my name and what the website has to offer. Take some time to think about the perfect domain for your website. Once you purchase a domain name, you will not be able to change it easily. It will cost you money to purchase a different domain name as well as the headaches you will have to try to redirect your website.
Do Not Build On Rented Land
If you want to look like a professional in your field you will want to own your website. When you have a website that you own, you will have 100% control of everything on your site. You will be able to to have a unique domain name. If you have a third party website, you will not have a unique domain name. If you do not have a unique domain name, it will be more difficult for people to find your website.
Third party websites are limited in design and will make it more difficult for you to build your brand. They will be in control of what you can and can not do on your website. They could close you down at any given time.
A website that you own will provide a better experience for your customers. You will have a more professional online presence. Potential buyers will feel more confident purchasing from a website that is owned by an artist over art that is sold on a third party website.
More and more people are using mobile devices to surf the web. Just take a look around you. No matter where you are, you will see people on their smartphones. Technology has made it easy for us to find content that we are interested in no matter where we are. If you want your website to rank in Google search, you will need to stay on top of all of the changes that technology throws at us.
If more people are using their mobile devices to surf the web and purchase products, you will want to make sure that your site is mobile friendly. WordPress makes it easy for website owners to stay on top of all the changes.
If you have a dream of selling art online, you will need a website. Start off with these 3 elements every artist website needs. Own your website, do not build on rented land. Keep on top of all the technology that is thrown at you. Your website is your online store. Take pride in it and you will watch your business grow over time.
Here is a great article that you will not want to miss.
Epic Content Marketing (Amazon affiliate link)
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