Are you trying to market your artwork but find yourself spinning like a top? In this article, I will share with you three art marketing goals to help you succeed.
Finding yourself lost in the marketing world is easy. If you do not have a plan, you will find your competition passing you.
To have success, you need to set goals. Your marketing strategy will be based on your goals. Your goals will provide the information that you need to pinpoint your marketing strategy.
There are a three art marketing goals for success. These three goals are the foundation for any artist. It does not matter if you would like to make extra income for vacations of if you are trying to support your family.
If you have already been selling your artwork, you already know that your art has to be seen multiple times before you land a sale. The right person at the right time will create a sale. It might even take the same person to see the same piece of art several times before they decide to purchase.
3 Art Marketing Goals for Success
Gain Exposure
One of your goals is to gain as much exposure as you can. The more times that your art is seen the greater your odds of selling it are. They say that artwork needs to be seen a certain amount of times before it will be sold. Make sure that your artwork is available to be seen everywhere.
Take this one goal and break it down into two categories. You will need to have a marketing plan for your artwork to be seen in-person and online. Both marketing strategies are very different and should be thought out carefully.
Postcards, brochures, and business cards are just a few ideas for marketing in-person.
Blog, website and social media are a few ideas for marketing online.
Have a check off list for all of the marketing ideas that you come up with. When you have them in place you will need to study the analytics. Reviewing what is working and what is not working will help you decide where you need to put your energy in.
Build Credibility
Many artists will tell you that they would rather have 100 loyal customers rather than being seen by a thousand people who don’t purchase your work. What does this mean? It is easier to sell your art to loyal fans rather than trying to find new ones.
When you have a person that becomes a loyal customer do everything you can for them. They will be a key factor in growing your business.
How do you gain a loyal following? You need to build your credibility. People that spend a lot of money for art want to buy from an expert. You are the expert. You need to share information that will gain their trust in what you know and the values you have for your business.
A few ways to get started on building your credibility is to START A BLOG, write a book, create videos, teach a class and the list goes on. Pick one of these suggestions and get to work. When you have it up and running the way you wish, start on another way to build your credibility.
The time invested in this will be well worth your efforts.
Find collectors
This might be the most challenging goal of the three. You will need to find information about the people that are interested in your niche. If you do not know what your NICHE is, it is important for your art business to take some time and figure what it is.
When you know what your niche is you will be able to target the people that are interested in your artwork. You will want to find what their interests are, gender, income, location, where they hang out on social media sites, if they belong to groups and what blogs they enjoy.
All of this information will help you better market to the right collectors.
To sum it up
These 3 art marketing goals are the foundation for everything that you will focus on. Take some time and design a marketing plan to achieve all of the 3 art marketing goals you now have.
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