Are you trying to market your artwork but spinning like a top?
Any artist who wants to find success must have marketing goals in place from the start.
Marketing is essential to getting your name and work out there; without a plan, it can be easy to get lost in the shuffle.
Specific goals will help you focus your efforts and make the most of your resources.
For example, you may want to reach a certain number of followers on social media or sell a certain number of pieces within a year.
Whatever your goals may be, make sure they are realistic and achievable so that you can stay motivated throughout the process. Remember, Rome wasn’t built in a day, and success in the art world takes time, patience, and hard work. But with a solid marketing plan in place, you’ll be well on your way to achieving your dreams.
Disclaimer: This post may contain affiliate links. If you make a purchase by clicking on an affiliate link, Nevue Fine Art Marketing may earn an affiliate commission at no additional cost to you. Affiliate relationships include, but are not limited to, Bluehost, Tailwind, Skimlinks, SareASale and StudioPress. To learn more visit Affiliate Link Disclosure Policy
What Are Marketing Goals
Marketing goals may vary depending on the size and type of business, but they all typically revolve around increasing brand awareness and boosting sales.
For small businesses, a common goal is to attract new customers and convert them into loyal, repeat buyers. This can be achieved through various marketing strategies such as providing incentives, developing a strong social media presence, or offering unique products or services.
Larger businesses may also focus on solidifying their position in the market, retaining existing customers, or expanding into new markets.
In any case, setting clear and achievable marketing goals is essential for the success of any business.
What Are The Benefits Of Art Marketing Goals
Many artists find themselves asking the question, “What are the benefits of art marketing goals?”
The answer may surprise you.
Marketing goals can help artists focus their creative energies, stay on track while developing their careers, and build a strong relationship with their audience.
Perhaps most importantly, though, marketing goals can help artists sell their work. By creating a strategy and setting specific objectives, an artist can ensure that their hard work is seen by the right people and that they receive just compensation for their efforts.
With a little planning and dedication, marketing goals can help turn an artist into a successful business person.
Why Do Some Artists Struggle Marketing Their Artwork
Marketing artwork can be challenging for some artists, but it doesn’t have to be. There are a few simple things that artists can do to market their work effectively.
First, it’s important to understand your target audience.
Who are you trying to reach with your artwork?
Once you know your target audience, you can start looking for marketing channels that will reach them effectively.
Social media is one great way to reach potential customers, but there are many other options. Artists can also use traditional methods such as print ads, flyers, and word-of-mouth marketing.
The key is finding the right marketing channel mix that will reach your target audience and help you sell your artwork.
Below are three main goals an artist will want to focus on when developing an art marketing plan.
Gain Exposure
Artists must gain exposure if they wish to sell their work.
There are various ways to do this, including entering competitions, participating in group shows, and exhibiting at art fairs. By participating in these activities, an artist can raise their profile and attract the attention of potential buyers.
In addition, gaining exposure can help an artist secure gallery representation and get their work featured in publications.
Ultimately, the more exposure an artist has, the greater their chances of selling their work.
Marketing in-person:
- Postcards
- Brochures
- Business cards
- Flyers
- Elevator Pitch
These are just a few ideas for marketing in person.
Marketing Art Online
Website
These are a few ideas for marketing your art online.
Have a check-off list for all the marketing ideas you come up with. When you have them in place, you will see which strategies produce the best results. Reviewing what is working and what is not working will help you decide where you need to put your energy in.
Here are some posts to help get you started.
How to Create a Social Media Marketing Plan – Sell Art Online
Ultimate Email Marketing Guide for Selling Art Online
Build Credibility
An artist’s reputation is one of the most important factors in selling art. Customers want to know that they are buying from a credible source, and one way to build credibility is through positive word-of-mouth.
In addition, an artist can build credibility by winning awards, being featured in exhibitions, and having their work included in publications. By establishing a solid reputation, an artist can significantly increase the chances of making a sale.
Furthermore, customers are often willing to pay more for art that comes from a credible source. As a result, artists need to focus on building credibility to successfully sell their art.
How Can An Artist Build Credibility
Any artist looking to sell their work must first build credibility and name recognition. This can be done in several ways, but perhaps the most important is establishing a professional presence. A website or online portfolio is a great way to do this, as it allows potential buyers to see your work and get an idea of your style and technique.
Social media can also build credibility by sharing your work and connecting with other artists and art enthusiasts.
Another key way to build name recognition is exhibiting your work in galleries or other venues. This not only gets your work out there in front of potential buyers but also helps establish you as a serious and professional artist.
Any artist can build the necessary credibility for selling their work with little effort.
Find collectors
Any artist with paintings, sculptures, or any other art form wants to find collectors willing to purchase it.
However, it’s not as simple as just putting your artwork on social media platforms. You need to research to find art collectors passionate about the type of artwork you create.
The first step is to identify the type of art collector you want to target. There are three main types of art collectors: personal, corporate, and independent.
Personal art collectors are usually individuals that collect art for themselves or their families.
Corporate art collectors are usually businesses or organizations that collect art for their lobbies or public spaces.
Independent art collectors are usually private individuals that collect art for investment purposes.
Once you’ve identified the type of art collector you want to target, you need to research where they can be found.
Social media is a great place to start. Research your favorite platforms to see if your audience hangs out on them. If they do, start a business account and get your art in front of them.
You can also attend art fairs and auctions, which are often excellent places to meet potential buyers.
Finally, word-of-mouth is always a powerful tool. If you have friends or colleagues who are familiar with the art world, they may be able to introduce you to potential
Conclusion:
These three art marketing goals are the foundation for everything you will focus on. Take some time and design a marketing plan to achieve all your art business goals.
You might also be interested in:
- 5 Ways Artists can Make a Presence on Instagram
- How to Write an Artist Marketing Plan That Works
- How to be More Productive Marketing on Social Media
- How Artists Can Improve Pinterest Engagement and Sales
- Best Content Marketing Strategy for Visual Artists
I
