With internet sales on an incline, competition is at its highest. More and more artists are starting blogs and websites trying to sell their artwork. With all of the competition, you will need to make sure that you are keeping your blog and website up to date. In this article, you will discover what every artist blog needs to generate sales.
“Competition is always a good thing. It forces us to do our best. A monopoly renders people complacent and satisfied with mediocrity.”
~ Nancy Pearcey If you enjoy quotes like this one visit Brainy Quote for more inspiring quotes.
Everyone learns from someone. A musician learns how to play other people’s songs before they can start to write their songs. People who love to cook study their favorite recipes before they begin to experiment with their own.
When you start your artist blog and website, you should have a solid understanding of what works and what does not work. Research some of your favorite artist’s websites. Look at the layout, the colors, the font style, the content and how user-friendly it is for a consumer.
I believe most people overlook what is important on an artist’s website. There are only three components that a successful artist website needs, they must generate traffic, showcase artwork, and have the ability to take an order.
2 Things Every Artist Blog Needs to Generate Sales
I want to talk about only two of three components today. Showcasing your artwork and making it easy for a customer to purchase your work.
Generating traffic takes daily effort; you can find helpful information by going to STARTING A BLOG. There are many articles available to help you generate traffic to your blog and website.
Today let’s talk about showcasing your art and how to purchase your work.
Your images should reflect your artwork as if it was being viewed in person. You want the customer to know exactly what they will be receiving.
I use Photoshop to edit photos of my artwork. Photoshop is a powerful tool that will allow you to crop and edit your images to perfection, as long as the initial picture is good. No matter how much you edit a picture, the image will not look good if the original photo quality is poor.
Convenience in any e-commerce website is as important as the quality of images on the site.
You only have seconds to grab a viewer’s attention once they land on your blog or website. You will want to provide the most valuable content first. Once they open a page, you want them to see an image and a selling price of the artwork that you are selling. You will then want a link provided for them to purchase it.
I have gone into stores and put items back on the shelf more times than I can count because they did not have a price on them. If there was a price on the items that I was looking at, a sale might have occurred.
The same will happen on your blog and website. It will be a very rare occasion when a person digs deep through your site to try to find a price of a painting or drawing. It is less likely that they will take the time to contact you after spending fifteen minutes searching for a price. Odds are they will think that the item in not for sale.
Make the purchase easy
Your blog and website will be going through many changes throughout your career. One of your goals should be to make it user-friendly for a customer to purchase an item.
This is one way that you can set up your selling page:
- Show an excellent image of the work
- Link to purchase
- Description of the product
Have every selling page consistent. You do not want to confuse the shopper when they are looking for more artwork to buy.
To stay ahead of the competition is easy to do if your focus is your customer. Provide an easy way for them to view the content on your site and an easy way to purchase. Your Artist Blog needs to make it an easy shopping experience for your customers.
Do you have everything that your artist blog needs to generate sales? Do you have prices on your website? If you do not, I would love to hear your thoughts in the comment section bellow.
Note: One of the ways that Nevue Fine Art and Marketing can to cover the cost and continue to operate a sustainable business is by earning a small commission when readers click and purchase on the affiliate links like the Amazon affiliate links above. There is no extra cost to you when purchasing from the affiliate links.
If you found this article helpful I would greatly appreciate it if you shared it with your fellow artists and friends.
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