Would you like to increase your art sales? In this post, you will discover, what your artist blog needs to generate sales and a lot of them.
What Your Artist Blog Needs
Sales on the web reached $394.86 billion last year, a 15.6% increase compared with $341.70 billion in 2015. That’s the highest growth rate since 2013 when online sales grew 16.5% over 2012. – According to Stefany Zaroban
Roughly eight-in-ten Americans are now online shoppers: 79% have made an online purchase of any type, while 51% have bought something using a cellphone and 15% have made purchases by following a link from social media sites. – According to a study by Pew Research Center
We are not only seeing a change in how people are purchasing products but we are also seeing a change in how business conduct business.
As an artist, you have an opportunity to build an online store where you can sell your artwork and other products to people around the world.
In the past, you would have had to invest in a brick and mortar building if you were interested in owning a business.
You can own an art business website for about a cup of coffee a day.
You can invest in Premium Themes, Premium Plugins and a variety of other tools to make your job easier but they are not a necessity.
What is the difference between a website and a blog?
“The basic difference between a blog and a website is theoretically the difference in how data is being presented – the format.
A blog is basically a web log that a blogger makes use for chronological listing of blog posts. A blog has the most recent content shown first followed by the previously updated content.
You can read more at Whats Is The Difference Between A Blog And A Websit
If you want to start an online art business, you can build a WordPress website/blog very easily.
WordPress is free, but like I have mentioned earlier you will have to purchase a domain name and hosting.
BlueHost provides both domain names and hosting at a very reasonable price. They also have made it easy for you to start your WordPress site in just a few minutes.
What is the Purpose of an Artist Blog
“The purpose of a blog is to attract visitors to your site. It’s that simple. The more visitors you have reading your content, the more likely you are to convert these interested users into qualified leads and boost sales.” – according to Sarena Brown
For an artist, your blog will be the fuel that generates sales.
Your blog gives you the opportunity to build credibility and be perceived as an expert in your field.
This allows you to turn potential customers into loyal art collectors.
How to Increase Traffic to Your Artist Blog
The execution is more complicated. Writing valuable content on a regular schedule takes a lot of thought and effort.
You have to think of subjects that will attract and be valuable for people who are interested in your artistic style.
Writing the content, proofreading, researching keywords and promoting the posts all take time.
Patients is another important factor when it comes to being successful selling art online.
It will take time for your blog to generate traffic and be ranked by the search engines.
Setting goals, working towards your goals and understanding that success will not happen overnight will separate you from your competition within a couple of years.
My blog was only receiving a few hundred visitors a month for the first six months. After those first six months, my traffic started to consistently increase until it hit 25,000 page views per month within two years.
Now my blog is on a path to reach 100,000 page views a month.
Your artist blog can produce the same results mine did. All you have to do is put the time and effort in.
I have written the 28 Day Blogging Challenge for Visual Artists to help make the blogging experience easier for you.
During the first two years, I spent a lot of time learning about blogging and trying different strategies.
The eBook is laid out with specific tasks to help you to build your artist blog faster.
The eBook is designed to help you generate traffic, but how do you land a sale once you have the traffic?
Here are two things every artist blog needs to produce sales.
Artist Blog Needs – High-Quality Images
High-quality images is a must if you would like to have a chance selling your artwork online.
I have said earlier that you will only need to invest in a domain name and a hosting service to start an artist website. That is true. However, if you would like to increase the chance of selling your artwork you might want to consider investing in some photography courses.
Here are some Photography courses I recommend:
- $20 Off KelbyOne Annual Membership
- Photography gear
- Adobe Photoshop
- Adobe Photoshop Lightroom
Your images have to reflect your artwork as if it was being viewed in person. You want the customer to know exactly what they will be receiving if you want any chance of them purchasing from you again.
Artist Blog Needs – Prices
Convenience in an e-commerce website is as important as the quality of images on the site.
You only have seconds to grab a viewer’s attention once they land on your blog or website.
An image of the art you are promoting should be the first thing a reader sees when they land on a landing page. The art title and selling price should be next. Followed by a description of the art and any policies you have.
Your blog and website will be going through many changes throughout your career. One of your goals should be to make it user-friendly for a customer to purchase an item.
This is one way that you can set up your selling page:
- Show an excellent image of the work
- Link to purchase
- Description of the product
Have every selling page consistent. You do not want to confuse the shopper when they are looking for more artwork to buy.
The strategy behind operating a successful online art business is easy.
Open an artist website, write valuable content to attract your target audience, upload high-quality images of your artwork and make it easy for your collectors to purchase your artwork. That is all your artist blog needs to become successful.
The difficult part is being consistent and patients.
Remember that it took me two years to hit the 25,000 page views a month. Now I am closing in on 1000,000 page views a month.
You can do the same. Look towards the end game not what will be here tomorrow.
Now that you know what an artist blog needs, it is time to take action.
You might also be interested in:
- 7 Essential Tips on How to Sell Paintings Online
- How to Optimize Art Blog Posts with Great Content
- What is Art Marketing
- Start an Art Blog Checkoff List
- How to Hide Pinterest Images in Blog Posts with Social Warfare
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By Dave Nevue
The right mindset and time management skills are essential for any business. These topics are often not talked about but are key elements for your success. You will learn how to have a winning mindset and time management skills necessary for operating a successful art business.
Graphite Drawing by Dave Nevue