Social media marketing is a very important aspect of digital marketing. With the world increasingly moving towards being online, one cannot simply ignore the importance of social media marketing. And while we talk about social media, the first name that mostly pops in our mind is Facebook.
Facebook was, in fact, The social networking site, one of the first ones in its league. Although since then, many social media sites have come up, few compare to giants like Facebook.
Hence Facebook was and continues to be one of the major platforms suitable for endorsing your business. So here are 16 powerful Facebook marketing tips that will work to grow your small business
Let the world know
If you have just started your Facebook page, you must let the world know you have a Facebook page. Promote this on your other social media handles like Instagram, Pinterest, and so on, let your clients know via email, ask your friends to like your page, and so on.
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Optimize your Facebook page
Don’t ignore the importance of a high-definition profile picture and cover picture. Work on your page. Optimize your page description and tags and feed it with all the relevant details it needs. Make it look complete and professional.
Before posting content on your Facebook page, look at the pages of your competitors and other big brands in your business. Look at what they are posting, what kind of content is getting the most user engagement, and fashion your content strategy accordingly..
Post regularly and at the right time
You must be active on your Facebook page. Make sure that you post content at least once a day. Further, also decide on the time when to post. Use analytics to understand when people use Facebook the most and post accordingly.
Post with intent
Never forget that this is not your Facebook profile. This is a page meant for your business. Hence, everything you post here should be posted to increase user engagement, create leads, and so on.
Don’t over advertise
Yes, your Facebook page is meant to increase your business. However, that doesn’t mean that all you will do is advertise a product or service on your page. Instead, try to increase your user engagement via your Facebook page. Encourage them to visit your website and allow them to know you as a brand. Post quality content like memes and videos that will entertain or educate your audience. Ideally, only about 25% of your posts should be directly promotional. One pro tip is making as much video content as possible. It has been seen that videos capture more audience engagement.
Engage with your audience
Whenever you post, encourage your audience to like, comment and share. Actively engage with your audience , ask them for their reviews, and respond to their comments. If they have given negative feedback, try to understand their issues. This is the best way to convey to your audience and customers that you care.
There is no denying that everybody loves freebies. Facebook is a great platform for announcing promotional giveaways. This is a great way to drive people to your website and increase audience engagement. And just to stand out of the crowd, put on your thinking hats and try to come up with some fun contest ideas.
Use Facebook plugins
Integrate Facebook plugins on your website and blogs. This small tip can go a long way in increasing brand awareness.
You may like or hate them, but you definitely cannot ignore them. Facebook ads can be quite effective in promoting your business. While creating your Facebook ad, you need to decide your objective for the ad. Facebook will give you options like website conversion, app installs, page engagement, etc. Hence you need to know what your ad aims at.
Use boosted posts
If your ads have a wider reach, use boosted ads. With a relatively small investment, this feature has delivered impressive results.
Facebook also needs you to know your target audience and set the metrics accordingly. Further, use appropriate metrics and pixels to know who all have interacted with your posts or visited your website via your Facebook page. They are your warm audience; remarket to them as they are expected to be more receptive.
Facebook ads are not a one-shot way to success. It is all about trial and error. Don’t be afraid to experiment. Experiment with different content, different audiences, and different places even till you know what works for you and what doesn’t
Use this feature of Facebook to provide various sneak peeks to your customers and audiences about the behind-the-scenes of your business. Create polls, and ask fun questions. This is an excellent place to have some fun and casual engagement.
Lastly, be active, not just with your audience but also with others. Try and participate in discussions, be a part of relevant groups, create groups, and invite people to be a part of them. Engage with other Facebook pages as well. Like and comment with positivity. This will increase your visibility and hence draw people to your page.
Many marketing experts suggest that Facebook is becoming outdated, but statistics beg to disagree. Facebook is still the world’s biggest social networking site, and the fact that the two other very popular sites, which include Instagram and WhatsApp, are also owned by Facebook bears evidence of the fact that Facebook is far from being outdated. Hence don’t think to dwell on the fact of whether Facebook marketing is going to benefit you. If done correctly, it can prove quite beneficial for your business.
Guest Post by Mary Jones
Mary Jones is the co-founder and editor-in-chief at TopMyGrades, which focuses on career counselling for university students in the US, Canada, UK and Australia. Mary also carried out tutoring sessions to help University students with sociology assignments to guide them in with science assessments. She has extensive content editing experience and has worked with MSNBC, NewsCred and Scripted in the past. She has also authored blogs on Lifehack.org, Wn.com, Medium.com, Minds.com and many more digital publications
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