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Best Places To Sell Art Online
More and more people are purchasing artwork online. Artists discover new platforms specializing in selling art every year, like print-on-demand sites, social media, and online galleries.
- You often ask yourself, “Where can I sell my artwork?“
- Do you often wonder how I can make money with my artistic skills online?
- Do you find yourself searching for what kind of art sells best?
Before the internet came along, artists had to rely on selling art at local galleries and local craft fairs. Those days have come and gone. Today you as an artist are in the driver’s seat, and you are in total control of your destination.
With so many websites to sell artwork, deciding what the best websites to sell your artwork on can feel overwhelming.
If you find it difficult to decide where to start, don’t worry. We have you covered. We have come up with a list of the best platforms for you to sell your paintings online and build a following of potential collectors searching for work just like yours.
Finding The Best Place To Sell Art
As an artist, one of the biggest challenges you may face is finding the right platform to sell your work. With so many different options available, it can be difficult to determine which avenue will give you the best visibility and ultimately help you to generate sales.
Some factors to consider include pricing, exposure options, and user experience.
For example, many artists choose platforms like Etsy or ArtFire for lower-cost options. These sites typically have a more limited selection than platforms like eBay or Amazon but are a good choice for those just starting or looking for more targeted exposure.
On the other hand, larger marketplaces like Amazon generally offer more flexibility in pricing and other features.
Additionally, they typically have wider audiences and therefore provide a great opportunity for generating interest in your work.
Ultimately, choosing the right platform depends on your individual needs and preferences as an artist.
However, by considering important factors like those mentioned above, you can finally find a place to showcase and sell your art with confidence.
15 Best Art Selling Websites
Below are some of the most popular platforms thousands of artists use to sell art. Online marketplaces have skyrocketed over the past five years, making it say for creates who want to sell products to people worldwide.
The important thing to remember is that an online art gallery does not sell art. Artists sell art. The online marketplace you choose to showcase your art is a storefront. You will have to learn how to get your work in front of people interested in your artistic style to sell your creations.
Here is a list of popular art marketplaces artists sell products on. After the list, we talk about marketing your business online to start selling to people worldwide.
- Abstract Art Gallery – If you are an abstract artist, this will be a site that you will want to look into.
In 2015 they went global connecting art collectors with abstract artists. In November 2017, Daniel purchased Abstract Art Gallery, a subsidiary of Rustad Group Innovations.
Your art will be judged, and if accepted, you will receive access to your artist’s account.
You can upload images of your artwork with descriptions and create a bio so collectors can learn more about you on your account.
When a piece sells, you ship the product to the buyer, and you will receive 70% of the selling price if the buyer is satisfied with the artwork.
- Aftcra – Aftcra is an online marketplace similar to Etsy but focuses on American handmade art and crafts. Its mission is to support American artists by connecting them with buyers worldwide.
Setting up a storefront is completely free, and products will be live for six months. You will pay Aftcra 7% on all sales, which is a very reasonable rate for artists in the U.S to sell artwork online.
Aftcra is also a great place for crafters to sell handmade products, including clothing, dolls, stuffed animals, candles, furniture, jewelry, and handcrafted items.
- ArtBoost – Art Boost is an online gallery that lets artists showcase, promote and sell art to art collectors globally but is different from most online art e-commerce platforms. The main difference is that they allow personal contact between customers and artists and are both a sales outlet and an online art portfolio. Create an online gallery and easily share your artistic journey and message on Artboost.
Sales are secure through PayPal. Art Boost takes 15% of the sale price.
- ArtFinder – is a juried site that showcases original art, prints, and photography. They have a large community of over 500,000 art collectors and growing and have over 10,000 artists from over 100 countries selling art to art enthusiasts worldwide. Artfinder’s mission is to make it easy for people to buy art with no pretense and no pomp, just great art.
Easily build a store for free with performance stats and insights to help make better marketing decisions. Artists pay 30% on artwork sales.
- Artist.com – Artist.com is an online gallery and print-on-demand platform for artists. Artist.com makes a 25% commission on original art sales, and artists have the option to sell reproductions of their work using Artist.com’s print-on-demand services and decide on the markup on the products.
In just three easy steps, you can sell your products on Artist.com.
- Register as Artist or Gallery.
- Upload your images and descriptions of art.
- Choose which products to sell.
- Shopify – is an e-commerce platform for online stores.
Shopify makes selling and marketing products easy for in-person and online sales. Marketing your business is easy with Shopify’s built-in art market research tools that will help you create effective marketing plans and analyze the outcome.
A single dashboard allows you to manage orders, shipping information, and payments.
- eBay – eBay is a place where you can auction or sell your artwork at a flat rate and anything else you might want to sell online like limited edition prints and digital art. Artists with a specific niche have done very well on eBay, and it is completely free to create an account. Transaction and listing fees apply. The fees associated with auctioning goods on eBay have increased over the years, so be sure to check the hidden costs before creating an auction and see if it will be profitable.
- Etsy – Etsy is an art marketplace created for artists and crafters to sell original artwork to people worldwide. Etsy also allows artists to sell reproductions of original work along with digital downloads. Etsy has a large community that supports and helps artists learn how to sell their art. Setting up a shop is completely free, but transaction and listing fees apply.
To learn more about selling on Etsy, visit:
- How To Open an Etsy Store Step by Step
- How To Sell Digital Downloads On Etsy
- How To Sell Art On Etsy – Complete Guide
- How To Sell Art Prints On Etsy With Printful
- 22 Creative Things To Sell On Etsy
- FineArtAmerica – Fine Art America started as a Print on Demand site specializing in high-quality art prints. They now allow artists to sell art online and sell prints on high-quality fine art paper, canvas, and merchandise like mugs, iPhone cases, and more.
Fine Art America was launched in 2006 and has become one of the most trusted print-on-demand companies for artists, illustrators, designers, and photographers. They are proud to say that they have shipped over 5 million products by hundreds of thousands of independent artists worldwide. Fine Art America is a great company to work with if you would like to see your artwork printed on many different products.
Customers are happy with the fast-processing times due to their sixteen manufacturing centers located in five countries.
- GalleryToday – Gallery Today is a juried site that connects buyers with artists to sell original signed art internationally. They go above and beyond, guaranteeing every painting will arrive in perfect condition. Artists receive 70% of the sale.
- GlobalArtExchange – Global Art Exchange allows an artist to list and sell original paintings online. Listings are free, and artists will receive 80% of the sale.
- HandmadeArtists – Handmade Artist is a site that has a very active community and allows artists to sell their art or crafts online. They provide a shopping cart and a low monthly fee of $5.00. No commissions are taken from the sale.
- Storenvy – Storenvy is an online marketplace where emerging artists can launch an online store in just a few minutes. Storenvy is popular among visual artists, musicians, jewelry designers, and furniture makers. Signing up is free, and two options are available for selling products. You can list your artwork in a marketplace and get access to thousands of shoppers or build a professional online e-commerce store similar to Shopify.
- Society6 – Society6 is a popular print-on-demand service artists and photographers trust. It is easy to upload digital images of your artwork and sell everything from fine art prints to mugs. Artists and photographers retain all of their artwork and photographs’ rights, and Society6 fulfills the orders and ships them directly to the buyer.
- SaatchiArt – SaatchiArt is a popular site for artists that allows artists to sell their original art and prints.
The online art galleries listed above are some of the best sites to sell original artwork online and reproductions.
Before committing to a specific company, read all of the terms and conditions and see if there are any membership fees. Most platforms are free to start, but some have membership fees for additional art market research tools.
Here is one more platform to look into:
Art2Arts – Online art gallery and home or original art, run by artists for artists. They bring together art lovers and artists from the UK to share their talents and bring beautiful art into people’s lives. A community of more than 800 established and emerging artists offering over 10,000 original artworks. Artists become part of a small, unique community of people with a shared passion for art and are supported in selling their artwork. Artists 35% commission on artwork sales.
Deciding On What Websites To Sell Art On
Before diving into the sites listed above, you will want to know your objectives for starting an art business.
- Why do you want to sell art online?
- What medium do you use to create your art?
- Are you going to sell limited edition prints?
- Are you going to sell your designs on merchandise?
- How much money do you need to generate in a year?
- Are you going to sell your products in retail stores or at craft fairs?
After you have your goals documented, you will want to become more familiar with the 15 sites listed.
Write down several different platforms that interest you and might work well for your unique objectives.
The next step is to visit the different places on your list.
Read all of the terms and conditions, as well as the fees.
Write a detailed list of each site you visit.
This might sound daunting, but it will be well worth the time invested.
Now that you have your goals documented and have decided on a selling platform to showcase your work, you are ready to sell your creations online.
Thousands of people search online for home decor, wall decor, original paintings, limited edition prints, and merchandise with unique designs every day.
That is why there are thousands of artists trying to make a name for themselves online.
But how can you sell your art online with so much competition on Fine Art America, Saatchi Art, social media platforms, and other print-on-demand sites?
If you want to sell anything online, you need traffic. It does not matter if you are on Saatchi Art, Fine Art America, Shopify, or own a website. If you want to sell your work, you need to drive a large amount of traffic to your listings, and below, we will talk about the best strategies to use for driving traffic and building name recognition to sell your art online.
How To Make Money Selling Art Online
Once you have decided on what platform you will showcase and sell your art on, you must learn how to upload your images and art descriptions.
Uploading images on e-commerce platforms is as easy as uploading an image on Facebook. The only difference is that there might be an image size requirement.
The difference between selling art at local art fairs and in an art marketplace is that people can view the work in person at art fairs. For artists to sell their artwork online, they must rely on the image’s quality. The quality of your images will significantly affect your sales and return business.
Nothing will discourage people from making a purchase other than a blurry image.
Well Written Art Descriptions
As an artist, you must be able to effectively and accurately describe the qualities of your work. This is especially true when trying to sell your art online or in a gallery setting.
Writing well-written art descriptions helps ensure that you put your best foot forward as an artist and effectively communicate the essence of your work to potential buyers.
Not only does this help build your reputation as an artist, but it also increases the likelihood that your pieces will be purchased by those who truly appreciate them.
Furthermore, a well-written description can be a useful tool for enhancing viewers’ understanding of and experience with your artwork, helping to engage their senses and boost their appreciation for your unique artistic vision.
In short, writing well-written art descriptions is essential for any successful artist.
There are many professional artists selling paintings on online art marketplaces. The ones that are making a profit in the art world are the ones who are dedicating time to digital marketing.
After you have your listings up and well-written art descriptions, you need to promote, promote, and promote.
The real work begins after you have your artwork listed for sale.
The artists you see all over social media and search results have spent many hours learning how to market their business.
How To Drive Traffic To Your Own Websites
As an artist, one of the most important things you can do is make sure that your work is seen by as many people as possible.
A great way to do this is to have your own website where you can showcase your art and reach a global audience.
However, simply having a website is not enough. You also need to find ways to drive traffic to your site so that people can see your work.
There are many ways to optimize your site for search engines, use social media to promote your work and use online advertising.
By taking the time to drive traffic to your website, you can ensure that your work will be seen by the widest possible audience.
Here are the best ways to get people to notice your work:
Artist Blogs are one of the best ways to generate traffic to your artwork and build trust with your audience.
Related Post – 6 Blogging Benefits Artists Shouldn’t Ignore
To sell fine art online, you will have to be seen as an authority in your niche.
The more blog posts you publish, the more people and search engines like Google will see you as an authority.
In time, Google will start to rank your online gallery higher, which will make it easier for people to discover you when they search for paintings, drawings, prints, and home decor online.
Blogging For Artists Resource
It takes time for websites and blogs to generate traffic, but blog posts will generate more traffic than all social media platforms combined, including Pinterest.
Here are some blogging articles to help you speed up the process.
- Art Blogging For Beginners
- What Is Great Content
- 9 Effective Tips On How To Sell Your Art Blogging
- 8 Effective Blogging Strategies For Art Blogs
- 7 Must Read Blogging Tips For New Art Bloggers
- Evaluate Your Last Years’ Blogging Efforts
- 5 Blogging Mistakes Artists Must Avoid
- How To Be A Successful Blogger
- 7 Tips To More Productive Blogging
- 110 Art Blogging Ideas
- 6 Blogging Benefits Artists Shouldn’t Ignore
- Blogging Tip That Works Learn Your Writers Voice
- Blogging Made Easy Grow Your Business
- How To Write List Posts That Generate Traffic
- Why Consistent Blogging Drives More Traffic To Your Artist Blog
The next step is to share all of your new artwork, artwork sold, events, and blog posts on social media like Facebook, Twitter, and Instagram.
Social media is a great tool to help you build a following, build relationships with potential buyers and increase sales.
However, it’s important to approach social media marketing correctly.
The first step is to create a strong online presence by building a website and/or blog and populating them with high-quality content that will showcase your work in the best light.
Once you have an established online presence, you can use social media to share your work with a wider audience.
It’s important to be active on social media and be strategic about it. Posting too frequently can be overwhelming for followers, and posting infrequently can make it difficult to build a following.
Instead, focus on sharing quality content that will engage your audience and help you build a strong social media presence. You can use social media to market your art effectively and reaching a whole new group of potential buyers with a little effort.
Enhance Your Artistic Skills
One of the most important things for artists who want to have an art career and increase online sales is continuously enhancing their skills.
Technology, new developments, and simply time passing can quickly make an artist’s skills outdated. An artist’s portfolio should reflect their current skill level so that when they are submitting it for review, they are getting an accurate picture of where they stand in relation to other artists.
There are many ways to enhance skills, including taking classes, practicing, and studying the works of other artists.
Also, exhibiting artwork and getting feedback from fellow artists and/or professionals in the field can give insights on how to improve. A review of an artist’s goals periodically can help them refocus their efforts on the areas that need improvement.
Lastly, by being active in the art community, whether online or offline, artists can stay current with what is happening in the world of art and be ready to apply those changes to their work.
Selling art is a business, and if you want to increase online sales, you have to continue to learn about selling art marketing strategies and enhance your skills.
Should You Build An Artist Website
You should learn about digital marketing before having an artist website built for you or creating a WordPress site.
You will benefit more from building brand awareness and an online presence than you would be from learning how to build an online gallery.
The sites listed above make it easy for you to have your work available for purchase in minutes.
After you have built a following and are familiar with online marketing, you will want to consider building an artist website that you own strongly.
Any artist who wants to build a sustainable career should have a website.
A website is essential for promoting your work, connecting with fans and collectors, and maintaining a professional image. The sooner you create a website, the better. If you wait too long, you risk falling behind your competition. Moreover, building a website is not as difficult or expensive as you might think. Various drag-and-drop site builders make it easy to create a high-quality website without any prior experience.
Should You Sell Artwork On Third Party Websites
What Is A Third Party Website?
A third-party website is a website that is owned by someone else.
Etsy, for example, is a third-party website. The website allows artists to list items for sale that they have created. The artist will pay listing fees and selling fees to the site owner. In this example, Etsy will collect the fees.
All third-party websites have unique fees and terms and conditions.
Before jumping in, you should become familiar with the fees and the terms and conditions.
Some sites have a set fee per month, while others take a percentage of each sale.
You will then be able to decide if a specific site will work for you.
In simple terms, a third-party website is like an apartment. You will be at the mercy of your landlord.
Sell Art On Third Party Websites Pros
There are many benefits of using third party websites for artists just beginning to sell their artwork or veterans.
- Most Third Party Websites are very easy to get started. (Read the terms and conditions before joining.)
- Uploading artwork is effortless.
- Some sites allow you to have a storefront to brand your business
- You do not need to know how to build a website
- Sell prints of your work
- Sell prints on merchandise
- They will help you market your items
- They offer a shopping cart
- Ideal for someone just starting out
Sell Art On Third Party Websites Cons
With every positive, there will be negatives. You will want to weigh out the pros and cons before deciding if you will be using a third party website.
Here are some cons you will want to know about before jumping into a third party website.
- You do not own the site
- Limited branding functions
- Overcrowded with artists making it difficult to stand out
- Selling and listing fees
- You cannot collect buyer’s contact information
- Some sites charge monthly fees
Who Should Sell Art On Third Party Websites
Third-party websites are a great place to start if you are just starting to sell your artwork or handmade crafts online.
They are relatively easy to upload images of your art, so you can start selling your creations immediately.
While you are becoming familiar with the platform you are selling on, you will want to learn everything about marketing, promoting, and building your online presence.
Keep in mind that it does not matter what platform you are using if people do not know your art exists, you will not sell anything.
Deciding what platform you will be using to showcase your work is only the first step.
Becoming an expert at marketing your art will separate you from the other artists selling art online.
Related Post: Sell Art Online Startup Plan
Email Marketing For Artists
Email marketing is a powerful marketing strategy for artists who sell online. It is easier to sell to buyers who signed up for your newsletters because those are the people who are interested in your work.
Selling reproductions on print-on-demand companies like Fine Art America makes it impossible to collect emails from buyers who purchase your prints because they fulfill the orders.
Owning a WordPress website will eliminate the middle man, and you can use signup tools to collect buyer’s emails.
Read these posts to learn how to collect emails from your buyers so you can increase your sales quicker.
- How To Avoid The Top Email Errors Made By Artists
- How To Start Your Email List Today So You Can Sell More Art
- Sell More Art By Growing Your Email List
- How To Build An Email List From Scratch
- Ultimate Email Marketing Guide For Selling Art
- Best Email Opt-in Plugins For Artists WordPress Websites
- Email List Building Basics Artists Must Know
- 7 Email Contact List Benefits For Artists
Pinterest Marketing For Artists
Whether you own a website or are showcasing your work on platforms like Shopify, ArtPal, or Fine Art America, it takes time to be seen as an authority by search engines like Google and Bing. Blogging will produce free traffic to your site, but it takes time to index a post.
Uploading your work and blog posts on Pinterest will help get the ball rolling while you are waiting to be indexed by search engines. Millions of people are looking at photography and artwork on Pinterest. Even art galleries use Pinterest to help their artists see collectors worldwide.
- How To Create A Pinterest Business Account Step By Step
- How To Enable Rich Pins On Pinterest
- Pinterest Marketing Series For Crafters And Artists
- How To Maximize Pinterest Opportunities To Sell Your Art
- 4 Pinterest Tools To SkyRocket Your Pinterest Traffic
- 7 Pinterest Business Tips For Artists Selling Online
- How To Pin On Pinterest With Tailwind’s Smart Schedule
- Understanding Tailwind Analytics
- How To Start Selling Art On Pinterest
- What You Should Pin To Your Artist Pinterest Boards
- Pinterest Board Tips That Will Attract Your Target Audience
- How To Create A Pinterest Profile For Your Art Business
- How To Start A Pinterest Strategy For Artists
- Increase Your Art Blog Traffic With Simple Pinterest SEO
- How To Use Pinterest To Drive Massive Art Blog Traffic
- How To Create Pinterest Images With Canva
- How To Hide Pinterest Images In Blog Posts With Social Warfare
- 7 Pinterest Strategies That Increased My Traffic
- 15 Pinterest Business Tips For Artists That Work
- Why Artists Should Create A Business Account
- 6 Easy Pinterest Tips That Drive Traffic
Sell Your Paintings Online Free
We are often asked how to sell art online for free.
Unfortunately, everything comes at a cost.
Selling prints on a print-on-demand service might have no upfront costs but small profit margins.
Selling art online on third-party online galleries might not only have a high membership fee, but you will have to pay a percent of your sales.
We do have some good news.
Promoting your art online can be free. The only cost will be your time.
Promote your art by writing blog posts, sharing your art and blog posts on social media networks, and pin your art and blog posts on Pinterest.
Put your artwork in front of people every day. The artist who spends time promoting their workdays will be the artist who lands a sale. There are thousands of artwork being shown on the marketplace every day, but the work that is seen is the work that has been promoted.
Final Thoughts On Places To Sell Art Online
Thanks to all the available online tools, artists, photographers, and crafters earn an income. An artist no longer needs to rely on galleries to represent their work.
Artists can upload their photographs on WordPress, Shopify, ArtPal, and Fine Art America and promote their work via blogging and sharing on social media platforms. It does take more work to create an effective art marketing plan, but you can remove the middleman and keep the profits generated from the sales.
It does take time to get a following, but you can build a successful art business with determination and hard work.
There are so many art buyers searching for art like yours online. All you have to do to start selling art online is decide on a platform to showcase your work and promote it on the digital marketing tools we highlighted.