Are you looking for different ways to build your following on Pinterest? In this post, I am going to share with you 15 Pinterest Business Tips for artists that work.
Opposites Attract Photograph by Dave Nevue
15 Pinterest Business Tips for Artists That Work
Not only does Pinterest refer a large amount of traffic to my art blog, it is quickly becoming one of my favorite places to promote my artwork and art marketing business.
Within just a few months after starting a Pinterest marketing strategy, Pinterest became my number one referral sites. It drives more traffic than all of the other social media networks combined.
Here is a screenshot from my Google Analytics.
Over 85% percent of my social referrals are generated from Pinterest.
15 Pinterest Business Tips
I am going to share with you 15 Pinterest business tips that have helped me to build my Pinterest Business account.
Make it Easy for People to Pin
The first tip I would like to share with you is to make it easy for your readers to share your images and content to their Pinterest boards.
One way to do this is by adding an on hover Pin It button for your images.
Visit Pinterest’s Developers for step-by-step directions on how to add “on hover Pin It buttons” to your site.
Before you can start generating traffic from Pinterest, your images must first make it to Pinterest.
The on hover Pin It button makes it easy for your readers to pin images they are attracted to.
When a reader scrolls over an image, a Pin It button appears allowing the reader to click on it and pin the image to one of their boards.
I have recently found something better than just adding on hover Pin It buttons.
I use the Social Warfare plugin for my social shares.
Not only does Social Warfare add on hover Pin It buttons to all of my images in the post, but I can also create an optimized Pinterest images that are hidden from the post.
If a reader enjoys the content and wants to share it on their Pinterest account, the image that I have created will be uploaded to their board. This is a very powerful feature that is producing amazing results for me.
Take a look at the Social Warfare plugin if you are interested in increasing your social shares.
Create a Pinterest Business Account
Just like Facebook, Pinterest frowns on people promoting their business on a personal Pinterest account.
If you are using Pinterest to sell your art and drive traffic to your art bog you must set up a Pinterest Business Account.
It will only take a few minutes to set up your account and you will get access to helpful analytics and metrics like the number of unique users, the number of repins impressions and visit to your site. This information will help you to develop a strategy that will help you to grow your online art business.
To learn how to set up your Pinterest Business account visit Create a Pinterest Business Account Step by Step.
Create Blog Category Boards
Pinterest makes it easy for you to separate content into specific categories just like your artist blog.
Creating boards that mirror the categories on your artist blog is a great way to help your Pinterest audience to find exactly what they are searching for.
I have even created a board called “Nevue Fine Art Marketing Blog” as well as the different categories my blog has.
My audience can easily see what the newest post is on my site or they can go to a different board to find something more specific.
Follow me on Pinterest to see how I organized my boards.
Apply for Rich Pins
Not only do you get all of the analytics for your business account but you can also apply for Rich Pins.
Rich Pins help make images stand out more on Pinterest.
Here is a screenshot of one of my pins.
You can see how the Rich Pins help make the image stand out.
The title is bold.
There is more room for a longer description.
It showcases my avatar and website.
The next thing you should do after setting up your Pinterest Business account is to apply for Rich Pins. It is easy to do and will only take you a few minutes.
Visit How to Enable Rich Pins on Pinterest to learn how to apply for Rich Pins.
Follow and Learn from other Artists
One way to build up your Pinterest Business account faster is to study what others are doing.
Take note of what is working well for them and see if you can incorporate any of their strategies into your own strategy.
Look at how they set up their profile page.
Take note of how often they are pinning.
Look at how many boards they have created.
Look at their images.
See if they are sharing other people’s content on their boars.
Reverse engineer what they are doing and come up with a better plan.
Reply to Comments
You will not receive as many comments on your Pins as you do on your Facebook and Twitter posts but you should still take the time to reply to comments.
This is a great way to build a tribe and will only take you a few moments to accomplish.
Optimize Your Images for Pinterest
You already know that every social media network requires different image dimensions. This is a headache but something we have to accept if we want to be successful on social media.
When you visit Pinterest, what images stand out?
What size are most images?
What colors catch your attention?
These are some questions you will want to address when you are designing your images for your boards.
For more information visit Optimize and Hide Pinterest Images in a WordPress Post.
Infographics tend to perform very well on Pinterest.
It is a fast-paced world and people are searching to gather important information quickly.
Here is an inspiring story by Andreea Ayers and how she got over 300,000 repins on an infographic she posted.
You might want to consider using infographics on your Pinterest Business account if they could help build your brand.
One way to get more engagement on your Pinterest Business Account is to include inspiring pins.
Inspiration can come in many forms like images, text, video, etc.
Share images of things that inspire you to create art.
Share other artists artwork.
Share some of your favorite quotes.
There are many ways you can inspire your audience and if you make them feel good they will want to continue to come back.
Name Your Images
If you want your images to be found online you have to name them.
This can be done when you are saving the image on your PC.
All you have to do is save the image with keywords that describe the images with hyphens that separate each word.
For example, “apple-orchard-graphite-drawing-dave-nevue”
In this example, I am describing the artwork, the medium used and my name.
When people are searching for any of those keywords I have a better chance of someone finding the image.
When you upload an image to Pinterest (or your website) the text that you saved the image as becomes the description for the image. The text explains to Google what the image is. Google can then suggest the image to people searching for that particular type of image.
Optimize Your Pinterest Business Account for SEO
SEO is not just for your artist blog. It is also relevant for your online art gallery and social media networks.
- Choose your business name wisely.
- Optimize the “About” section with keywords.
- Include links back to your website.
- Optimize your boards and pins with keywords.
- Make sure the images have alt text.
- Use keywords your target audience uses.
Optimize Your Pinterest Boards
If you want your boards to be found by a new audience, you will have to optimize them for the search engines.
Include keywords in the title of the board.
Write a keyword rich description that explains what the board is about.
Promote Your Pinterest Boards
Tell your followers on all the other social media sites you are on to visit you on Pinterest.
Share your Pinterest Business account on your artist blog.
Promote your Craft Shows
If you sell art at local craft shows, you have a great opportunity to let people know where they can visit you. Create a Pinterest Board dedicated to your craft shows. Write blog posts that provide all of the information about the shows and Pin it on your board.
Keep Up-to-Date with Pinterest News
The last tip I would like to cover is to stay on top of all the changes Pinterest is making. Take advantage of all the new features they are rolling out.
You can easily know what is going on by signing up for my free newsletter.
Selling art online is all about making people aware that you have art for sale.
Starting a Pinterest Business Account is one more way you can build an online audience.
You might also be interested in:
- How to Sell on Pinterest Tips for Artists
- Pinterest Business Tips You Can Start Using Today
- 6 Easy Pinterest Image Tips That Drive Traffic
- How to Become an Expert Marketing Your Art
- Why Professional Quality Images are a Must for Art Websites
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