Social media has changed the way businesses conduct business and how shoppers discover new products. So whether you are selling art online or selling art at local craft fairs, social media a great way you reach a broader audience and get new followers.
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Instagram Tips For Artists
Every day emerging artists are creating an Instagram business account hoping to have their artwork seen worldwide.
The challenge artists are facing is how to build a following with so much competition.
We have gathered up some of the best tips to help you grow a large following on Instagram.
The most important thing to remember is that it takes time to build a following on Instagram. So do not expect to have a thousand Instagram followers tomorrow. Also, the Instagram tips highlighted below will only work if you are consistent with your efforts. The successful artists on Instagram are those who put in the work, not just post an image now and then. The best way to start implementing the strategies outlined below is to focus on only one or two at a time. Once you get them working for you try a different tip to reach a wider audience.
How To Grow An Art Instagram Account
Selling art online is a numbers game. The more people who see your artwork, the better your chances are of selling an original painting or print. Artists who make a decent income selling their artwork online will tell you that they spend 80% of the time marketing their products and services and 20% creating artwork.
To grow your art Instagram account, you have first to know what your objectives are.
Do you want:
- To have a large Instagram following
- Meet new fellow artists
- To have more engagement on your posts
- Sell art on Instagram
- Sell prints
- Increase your website’s traffic
- Have more people visit you at local craft shows
- Increase the number of potential buyers you have online
Having a clear picture of what you want to accomplish on Instagram will help you develop a strategy that will produce positive results. If you want to have any chance of becoming a successful artist on Instagram it is a good idea to keep your goals somewhere you see them every day.
Create A Business Account
The first step you will want to take for growing your Instagram following is to convert your personal Instagram account into a business account. The Instagram business art account will provide you with tools that will allow you to track how well your Instagram posts are doing. But, of course, the best feature is that it will show you the best times for you to publish your posts.
Study the analytics weekly or monthly to create a more effective marketing plan.
How To Create An Instagram Business Account
- Open your Instagram app
- Click on your profile
- Tap the upper right corner of your profile page
- Tap on settings
- Tap on account
- Tap the switch to the professional account link
- Tap the continue link
- Select a category
- Confirm by tapping ok
- Tap the business link
To see your Instagram Insights:
- Go to your profile page
- Tap the three lines on the upper right corner
- Tap Insights
Entrepreneurs know how important it is for first impressions, and your Instagram bio is where you can make an excellent first impression.
The first step is to create a good Instagram name. The name you use is searchable and should include searchable keywords like art, fine art, wildlife artist, etc.
For example, my name is Dave Nevue Art. Therefore, whenever someone searches for “art,” my page will be listed in the search.
The next step is to write a good Instagram bio. Highlight the style of art you create and the services you provide. The Bio is where you can make an excellent first impression and turn a potential art buyer into a loyal fan.
Keywords are not searchable in the Bio section like your user name; however, use words that describe your niche, and people who enjoy what you have to offer will start following you. Adding a hashtag in your Bio could also help you reach a broader audience and drive engagement.
The last step is to add your contact information and a link to where you would like people to visit, like your artist website, online portfolio, or online art gallery.
Instagram Accounts That Feature Artists
After setting up your business account and Bio, take a few minutes to find some Instagram accounts that feature artists and start following them.
The people and businesses you follow might not follow you back, but you can increase the chance of them noticing you and featuring your artwork on their page.
Popular Instagram Art Pages:
- Illustrated Doris
- The Sense of Creativity
- Artistic Moods
Top Selling Artists On Instagram
While you are trying different images, videos, and trying popular hashtags to see what strategy works best for your target audience, take some time to start following other artists on Instagram so you can see what they are doing to increase engagement on their posts.
If you see something that might help you grow your Instagram following, give it a try. Artists who have hundreds of thousands of followers are real people just like you. They started just like you did, with zero followers. They have spent many hours learning how to market on their social media accounts to reach potential customers. They continued to try new things until they discovered what worked best for their business goals. A great place to start learning how to promote art and build an Instagram presence is by studying what is working for other visual artists.
Develop An Instagram Marketing Strategy
Write up a marketing strategy for your Instagram account and stick to it. The plan you write will help you to stay focused on your goals and prevent you from derailing.
Take your list of goals and develop an action plan.
- How many times a week will you post on Instagram?
- What are the best hashtags for your description?
- What time of the day will you post?
- What types of pictures will you post?
- When will you upload Instagram Stories?
- When will you search and follow other artists?
- When will you upload videos?
A good strategy is to devote time every week or month, to research how well your marketing plan is working with Instagram Insights. The information you gather will show you if your marketing plan is on target or if you will have to adjust some things. For example, you would be able to research your fan demographics if they discovered you through hashtags when they are on Instagram, age, gender, and more. The easiest way for you to see if a plan is working is to visit your insights before you publish your latest post.
Network With The Right People
Networking with other artists or other accounts connected with your target audience is a good way to grow your Instagram followers quicker. For example, search for galleries, artists who create the same art you do, artists who use the same medium, art consultants, art organizations, etc.
The first step is to start following them. The next step is to take some time to engage with their posts regularly. The goal is to be social, so they start to notice you. In time they will follow you back and start engaging on your posts.
The more engagement you get on your posts, the more people will see your posts in their news feed and search. Like Facebook, the Instagram algorithm is set up to put posts with the highest engagement on the top of people’s feed and Instagram’s search.
If you want to build a large online presence, the best way to get started is to network with new people in your niche.
Consistent posting will allow you to reach more people on Instagram, which will help build your following.
For best results, it is recommended to post at least once a day. Artists who post 1-2 times a day see more engagement and increases followers. One thing to remember is that high-quality images will produce better results than quantity.
Schedule Instagram Posts Ahead
Marketing art online takes time. Posting artwork and art blogs on major social media platforms like Facebook, Instagram, Twitter, Pinterest, and Linkedin takes time, so using a scheduling tool like Tailwind will save you time marketing and growing your art business on Instagram.
Instagram Story Highlights
There are millions of people taking advantage of marketing their business on Instagram Stories. As a result, stories provide an excellent opportunity for marketers to reach a larger audience on the fast-growing social media platform.
What is Instagram Stories?
Stories allow you to share photos and videos throughout the day. Instagram Stories are deleted twenty-four hours after publishing and will not be shown on your feed.
How to add a story?
Tap on the “+” link on the top-right of the screen and tap “story” on the bottom-right of the screen.
Tap the button on the bottom to take a picture or hold the button to take a video.
You can use use the Boomerang in the toolbar to take burst photos that loop.
Add effects like text, doodle, or sticker icons if you choose.
Many artists are doing well, publishing art in-progress stories. People who have a passion for art enjoy watching art come to life. Daily in-progress photos of your artwork will have your Instagram followers check in on you daily.
Videos are becoming more popular on Instagram. Try scheduling a day during the week that you will upload a video. Being consistent with your scheduling will inspire people who like to watch videos to visit you on Instagram on a particular day.
Try different video themes like painting in progress, a tour in the studio, or opening new art supplies.
Instagram Stories offer so many cool effects that you might not be aware of. Try some of these tips to see if they help you get more engagement on your Instagram stories.
Solid Background – Go to stories and take a picture of what you want to highlight for the day. Tap on the “pencil” and select what color you want. The background will be in one color, which will make your story stand out.
To select even more colors, hold your finger down on the color you wish to use, and a palette of colors will appear for you to pick from.
Zoom – To zoom in on a video, press the record button and slide your finger up the screen.
Pick A Font – There are five fonts to choose from in stories, Modern, Classic, Strong, Neon, Typewriter.
Turn The Screen – To turn the screen while taking a video, quickly tap the screen twice.
Hashtags are as crucial for Instagram as they are for Twitter and Pinterest. The importance of choosing the right keywords could have your post appearing at the top of the feed or lost at the bottom, never to be seen.
Generic hashtags like “art” or “painting will make it difficult because there will be too much competition. If you are new to Instagram, you will want to focus on narrowing down your niche like “elephantfineartpaintings” or Elephantpaintings .”
Before you start adding hashtags to your post that will not produce the results you are hoping for, take some time to do a hashtag search to see what the right hashtags are for your post. Then, look at the number of likes on the hashtag’s top-performing posts. If your content matches up, then that hashtag will produce better results.
The number of hashtags you use is also essential. Instagram allows each post to have 30 hashtags. But do you need thirty? A post with one sentence describing the image and thirty hashtags make the post look “spammy” and unprofessional.
Over 90% of marketers use seven or fewer hashtags per post. Therefore, it is possible to reach your target audience with fewer hashtags, and fewer hashtags make it easier for the reader to read the description.
As an artist trying to build an art business, you know how challenging it is to get all of the jobs required to fulfill orders and create a more significant following. Researching multiple hashtags might not fit in your calendar even though you know the importance of researching.
The good news is that there are tools like Tailwind that will do the job for you, and they will even schedule your Instagram posts at the best time so you will receive even more engagement.
Tailwind is a Pinterest and Instagram scheduling tool that offers so much more than scheduling social media posts. You will have access to valuable insights, image creators, hashtag generators, and so much more. So if you are strapped for time, you have to grow your Instagram and Pinterest following give Tailwind a try. They offer a free trial, so there is nothing to lose if you feel it is not the best solution for your art marketing plan.
Diverse Range Of Images
Nothing will lose the attention of your following than posting the same type of image every day. Add a variety of pictures and videos to increase your post engagement. The more people who like and comment on your post, the more people will discover you on Instagram. Remember if you are sharing a photo of your art make sure the image is high quality. Use natural light if possible or stage lighting. Ifthe lighting is not good on a particular day it would be best to wait to photograph your art on a different day.
Engage With Your Fans
Social media is all about socializing with others. If you expect everyone to take the time to comment on your posts, you better start scheduling time to engage on other posts.
It does not take long to scroll down your Instagram feed and like a post and write a sentence or two. Then, all you have to do is schedule 5 minutes two or three times a day, and you will start to see your engagement increase. Instagram growth starts with being social.
Instagram Ads For Artists
There will be times when you might want to advertise a special sale you are holding, an Instagram contest, or even a new painting you have for sale. Instagram ads are an excellent way for you to reach more people on Instagram but be careful. You do not want to spend more money than you will generate for the ad.
Before you start an ad, write down the objectives for the ad so you can develop an ad marketing strategy that will show positive results.
Final Thoughts On Instagram Tips For Artists
Instagram is a great platform to use if you want to reach a broader audience online. However, there is a lot of competition, so you will want to develop a marketing plan that will separate you from the rest.
Unfortunately, not all of the tips highlighted above will show you the same results as other artists receive. Use them as a guide and tweak them until they work for you.
There is no such thing as instant success on Instagram, so be patent and keep adjusting your strategy until you find what works best for you.
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