Art sales are continuing to rise every year. The internet has changed the way artists art selling art and how art collectors are discovering art. Even though there is more art being sold online every year, there are still going to be artists who can’t land a sale. It is essential to understand the reasons why some artists fail at selling art so you can learn what not to do.
Is Your Art Good Enough
Learning how to operate a business is crucial if you are trying to earn an income selling fine art or handmade crafts.
You might be thinking to yourself. I don’t want to manage a business. I just want to sell some paintings or drawings.
Selling products or services is operating a business. It doesn’t matter if you sell one painting or a hundred paintings, exchanging a product for money is the act of doing business.
So if you are interested in selling your art, you will want to start thinking like a business person.
This brings me to my next point, believing in your product.
Do you question how good your art is?
Do you judge your art with other really good artists?
Do you think that your art is not selling because it is not good enough?
Most successful artists have asked the same questions and felt the same way you do at some point during their careers.
Entrepreneur artists are artists who have an objective, believe in their art, and will to learn everything they can about marketing art.
Starting an art business begins with having a product or service to sell and learning how to operate a business.
Do you think the artists you see on the internet are making a presence just because of their artwork?
Before you answer that, let me ask you this.
What is good art?
People purchase art because of:
- The subject
- The colors
- An Emotional connection
- The price
- The size
The quality of art is judged by every viewer who looks at it.
There are people who are looking to purchase art, just like yours.
So back to my earlier question, why are some artists all over the internet while you only have your friends and family following you on social media?
The reason why you see those artists everywhere is that they have a desire to learn and become successful.
The reason why some artists are successful and other very talented artists fail every day is the will to learn how to operate an art business.
Why Some Artist Fail At Selling Art
So can you make a living as an artist?
If you continue to enhance your artistic skills, learn why some businesses thrive and why others fail, and implement marketing strategies that support your goals, the answer, in my opinion, is yes.
I have written over a thousand posts that relate to art marketing and operating an art business.
In this post, I wanted to do something a little different. I want to highlight why some artists fail at selling art.
It is as essential to know both what works and what doesn’t work if you are trying to build a successful art business.
Not Learning The Business Of Art
One reason artists fail at selling art online is that they do not spend the time to learn everything that is involved with operating an art business.
Art Business Jobs:
- Content marketing specialist
- Email marketing specialist
- Social media marketing specialist
- Customer service manager
- Inventory manager
- Website designer
- Shipping manager and the list go on.
Your workload drastically increases once you decide to start selling your art.
Many artists who fail do not take each essential job seriously.
If you want to be successful, you will have to learn about each job.
This does not mean that you have to learn every job before you start your business.
But you will need to devote time each week to learn about art marketing.
There are so many great resources out there for you to learn everything you need to know about operating a successful business.
Not Executing Art Business And Art Marketing Strategies
It is one thing to learn about art marketing, but it is another thing to implement an art marketing plan.
Like I have mentioned earlier, online art sales are increasing every year. The increase in art sales has made it more appealing for artists to try to sell their creations online.
This means that there is more competition than ever before.
The artists who are selling fine art online are the ones who are, marketing their business daily.
Creating an art marketing plan might not sound appealing to you, but it is essential if you want your art business to thrive.
Create a marketing schedule and start implementing it today.
Staring an art business begins with a vision followed by developing a plan that compliments the business goals.
So many artists have a dream of selling art.
The artists who sell their artwork are the ones who develop an art marketing plan.
How to start an art marketing plan:
- Know who your target audience
- Know what your target audience is searching for in the search engines
- Know what social media platforms your target audience hangs out on
- Decide how you get your art in front of your target audience
- Decide when you will be implementing your art marketing plan
- Decide how long you will perform the art marketing plan
There will be a lot of information you will have to keep track of while you are operating your art business.
Lack of organizational skills is one reason why some artists fail at selling art.
You will have to keep track of:
- Art business goals
- Blogging schedule
- Keyword research
- Social media posting schedule
- Art prices
- Client information
- Local fair date
- Accounting and so on
Develop spreadsheets or organize a file cabinet for your business needs.
There is a lot of work that is involved in selling art. The last thing you will want is to waste time trying to locate something you need.
The platform you are using for an online art gallery could be the reason your art is selling or not selling.
I recommend using WordPress for artist websites.
There are thousands of themes available along with plugins that will make your artist website user friendly and attractive for art collectors.
Always remember that a first impression could be the determining factor of a sale of a loss of a potential art collector.
People will not feel safe providing you with their credit card information if the site looks outdated or doesn’t work correctly.
Marketing To The Wrong People
Creating art and marketing art is the foundation of any artist’s business.
You have to create art that people will want to purchase, and you have to put your artwork in front of people to let them know that it is for sale.
We have talked about developing a marketing plan and implementing the plan. But we did not talk about who to market your art to.
A successful art marketing plan is a plan that centers around a target audience.
What is the target audience?
A target audience is simply the people who are interested in a specific product or service.
Your target audience will be people who have a passion for:
- The subject you paint or draw
- The medium you use to create art
- The size of the art
Not everyone will like the art that you create, and that is ok, there are plenty of people who are searching for your style of art as we speak.
The question is, do you want to spend time showing your art to people who are interested in purchasing your artwork or who do not like your artistic style?
Communicating With Art Collectors
Engaging with your art collectors and potential art collectors is essential for the growth of your art business.
Another reason why some artists fail at selling art is that they only reach out to their target audience when they have a new piece of art available for sale.
Art collectors want to feel a connection to an artist and their artwork.
Taking the time to build real relationships with people goes a long way.
Spend a few minutes every day or week to reach out to your fans and let them get to know more about you as an artist.
Does your WordPress artist website make it clear that you have art for sale?
Is your art easy to be found on your site?
Do your landing pages include prices and a way for them to purchase if they are interested in buying a piece?
Is there a way for potential art buyers to contact you if they have any questions before making a purchase?
What is a call-to-action?
In advertising materials, a call-to-action is a piece of content intended to induce a viewer, reader, or listener to perform a specific act, typically taking the form of an instruction or directive (e.g. buy now or click here ).
Everything that you publish on your site should have a clear call-to-action that instructs the reader what to do after they have finished reading the content.
Lack Of Consistent Art Marketing Efforts
Anouther reason why some artists fail at selling art is because they are not consistent with their art marketing efforts.
It takes time to build a following online, and with the amount of competition, it is harder than ever.
The good news is that if you continue to work hard on a regular schedule, you will eventually achieve what you have set out to achieve.
The artists who fall short are the ones who get discouraged quickly and give up.
Pricing is another reason why some artists fail at selling art.
If you price your art too high you will lose sales and if you price your art too low you could potentialy lose sales.
Unfortunatly there is no majic formula that works when it come to pricing your artwork.
However the market will tell you if you are in the right pricing range.
Learning how to start a business as an artist has never been easier. You heve all of the information you need right at your fingertips.
Learning how to make a living being an artist is also as easy as learning how to start a business.
The challenge is developing a plan, sticking with the plan, revising the plan, staying motivated, and being patient.
This post outilnes 11 reasons why some artists fail at selling art.
The objective of this post is to help you not make the same mistakes so you can grow your art business quicker.
Popular Art Marketing And Sales Tutorials
Below are some of the most famous art marketing courses that will grow your online art business:
Most Popular – How to Make a Living Selling What You Make by Megan Auman
Most Popular – Build a Successful Creative Blog by April Bowles-Olin
How to Build a Business While Learning Your Craft by Megan Auman
Pinterest Marketing for Makers & Designers by Megan Auman
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