Are you thinking about starting an art blog for your business? In this article discover 10 reasons artists should start blogging.
10 Reasons Artists Should Start Blogging
It Is Yours
If you use WordPress for your blog, you will own it. You will have total control of the look and feel of your site.
Unlike social media networks, you will be able to make all the decisions. This will allow you to make the best choices for your business.
Unlike social media networks, your posts will always be available to your readers. Posts for most social media networks show for about two days if you are lucky.
If you are serious about having a blog, I recommend and use HostGator for your hosting with WordPress for the platform.
Branding
BrandingYou will have total control of the look and feel of your blog. This will allow you to brand your business to your liking. Start blogging today and start building brand awareness.
Art Branding Basics for Artists
Increase Art Sales
One way to increase your art sales is by blogging.
Portfolios are great for artists, but portfolios will not be found on search engines. If you just post images of your work, no one will see them. You need to write about the work that you created.
When someone is searching for artwork to purchase, Google will use the text in the search bar and find the best content for that text (keywords). Google wants to give the readers the best experience they can, and they do this by providing the readers with the best content that relates to what the reader is searching for.
Google can find the most relevant content by text in a post, not just a picture. If you blog about your artwork, in time people will start to find your content through Googles search engines. You can then sell your original artwork on that page or direct them to purchase prints on POD galleries like Fine Art America.
Meet Other Artists
The internet is filled with passionate artists just like you. Their goal is to sell their artwork just like you. You will find that most artists are more than happy to help each other out. By reaching out and engaging with other artists blogs, you will create a network that will help grow your art business.
Tell Your Story
Another reason artists should start blogging is that it helps you tell your story. Art fans and buyers enjoy learning about the artist behind the work. With your blog, you will be able to tell your story as well as the inspiration you had for each piece of art that you have created.
Telling your story will build trust and loyal collectors.
Share the Story of Your Art
Buyers feel more connected with the artist if they know the story behind the piece of art that they have purchased. Explain what inspired and motivated you for each piece of work, the medium used, how long it took to complete, the size, and anything else that you would lie to add.
Make Your Voice Heard
You are an expert in your field. You are an artist with a unique voice. Explain your thoughts and your views. Young artists will benefit from your opinions, and you will inspire others to become artists.
It does not matter how old you are or how long you have been an artist. There will always be someone that can learn from you.
Teach Your Style
There will always be people interested in learning your style. You are the only one that creates art like you. Show people how they can achieve their unique artist voice. Share with them every step that you have taken during your journey. Every step that you have taken in the past is what made you the artist that you are today.
Emails
With your blog, you will be able to generate an email list. Email lists are the most powerful tool for any business. You will be able to contact your list with new art, sales, and new events directly that are happening.
Credibility
The more articles that you write, the more people will begin to trust you and become potential collectors. You will be able to share your mission and vision statements which will help you build a loyal following.
Summary
Growing an art business is an artist’s primary goal and that is the main reason why artists should start blogging. Blogging is a powerful tool that will help your business grow.
Do you have a blog? How is it working for you?
Do you need help starting and building your art business? I would love to help and coach you through your journey. Start off with the FREE course “How to Write Goals.”
Visit Nevue Fine Art Marketing Courses. Courses are being added monthly.
Are you struggling with time management? Do you have a winning mindset that will help you achieve your goals? Do you have goals? My book The Productive Artist How to Live Your Dreams will help you to have a winning mindset, increase your time management skills and have you write goals that you will achieve. Available at Amazon.
Join over 5,000 Artists
Stay up-to-date with what's new in art marketing.
Everything you need to know to sell art online.
Hey Dave, pretty nice blog! Informative, and helpful. I like your assertion that blogging will help drive business, although one always hopes for immediate results, your view seems realistic. Also like that
Hi Will, I am glad that you are getting value from the posts. I use social media to connect with people and build relations, which helps me build loyal collectors. Every post that I publish opens another opportunity for someone to be able to find me from search engines. It is a lot of work but something that is evergreen. If I post on Facebook, for example, the post is extinct after four days. A blog post will always be available for someone to find and read.