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Are you thinking about starting an art blog for your business? In this post, you will discover 10 reasons artists should start blogging so you can start building a following and sell more art online.
10 Reasons Artists Should Start Blogging
Disclaimer: Please note that some of the links on this post are affiliate links and will be clearly marked as so. I will earn a small commission when you purchase a product or service from an affiliate link at no extra cost to you which helps with the costs of operating Nevue Fine Art Marketing. I will only recommend products I have used, found helpful to my business and are companies I trust.
Keeping up with all of the daily changes that are happening with digital marketing can be a full-time job.
To put it in perspective, when I started my first artist website over 16 years ago I was able to rank in the top three of Google’s search for all of my keywords just by writing a keyword-rich description.
Today you have to develop a content marketing strategy (blogging) in order for your site to rank well in Google’s search.
Social media has made some drastic changes over the past ten plus years.
It was easy to reach hundreds or even thousands of people around the world with Facebook. But Facebook has made some changes that have made it near to impossible to see the numbers they saw in the past.
With Facebook’s new goals for 2018, it will be even more difficult for businesses to reach their following.
With all of the changes that I have seen over the years, the one thing that has helped me to consistently build my art business online is blogging. Yes, I build brand awareness on social media platforms, but it is the content that I write for my art blog that is helping me to generate over 100,000 page views a month.
10 Reasons Artists Should Start Blogging Now
Here are some reasons you should start a blog now if you are interested in selling art online.
Artist Blog – You Own It
If you use WordPress for your blog, you will own it. You will have total control of the look and feel of your site.
Unlike social media networks, you will be able to make all the decisions. This will allow you to make the best choices for your business.
Unlike social media networks, your posts will always be available to your readers. Posts for most social media networks show for about two days if you are lucky.
I have blog posts that I have written over two years ago that are still generating thousands of page views every month.
If you are serious about having a blog, I recommend and use HostGator (affiliate link) for your hosting with WordPress for the platform. Another common hosting service used by artists, bloggers, and online business owners is BlueHost (affiliate link)
Branding
If you use WordPress for your artist blog you will have total control of the look and feel of your blog. This will allow you to brand your business to your liking which will help you to separate yourself from all of the other artists selling art online.
Being able to brand your online business is one of the many reasons why you should start a blog.
For tips on branding visit Art Branding Basics for Artists.
Increase Art Sales
One way to increase your online art sales is by blogging.
Portfolios are great for artists, but portfolios will not be found on search engines. If you just post images of your work, no one will see them. You need to write about the work that you created.
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When someone is searching for artwork to purchase, Google will use the text in the search bar and find the best content for that text (keywords). Google wants to give the readers the best experience they can, and they do this by providing the readers with the best content that relates to what the reader is searching for.
Google can find the most relevant content by text in a post, not just a picture. If you blog about your artwork, in time people will start to find your content on Google’s search engines. You can then sell your original artwork on that page or direct them to purchase prints on POD galleries like Fine Art America.
Meet Other Artists
The internet is filled with passionate artists just like you. Their goal is to sell their artwork just like you. You will find that most artists are more than happy to help each other out. By reaching out and engaging with other artists blogs, you will create a network that will help grow your art business.
Tell Your Story
Another reason artists should start blogging is that it helps you tell your story. Art fans and buyers enjoy learning about the artist behind the work. With your blog, you will be able to tell your story as well as the inspiration you had for each piece of art that you have created.
Telling your story will build trust and loyal collectors.
Share the Story of Your Art
Buyers feel more connected to the artist if they know the story behind the piece of art that they have purchased. Explain what inspired and motivated you for each piece of work, the medium used, how long it took to complete, the size, and anything else that you would lie to add.
Make Your Voice Heard
You are an expert in your field. You are an artist with a unique voice. Explain your thoughts and your views. Young artists will benefit from your opinions, and you will inspire others to become artists.
It does not matter how old you are or how long you have been an artist. There will always be someone who can learn from you.
Teach Your Style
There will always be people interested in learning your style. You are the only one that creates art like you. Show people how they can achieve their unique artistic voice. Share with them every step that you have taken during your journey. Every step that you have taken in the past is what made you the artist that you are today.
Emails
With your blog, you will be able to generate an email list. Email lists are the most powerful tool for any business. You will be able to contact your list of new art, sales, and new events directly that are happening.
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Credibility
The more articles that you write, the more people will begin to trust you and become potential collectors. You will be able to share your mission and vision statements which will help you build a loyal following.
Conclusion:
Growing an art business is an artist’s primary goal and that is the main reason artists should start blogging. Blogging is a powerful tool that will help your business grow.
10 reasons artists should start blogging overview:
- Artist blog – you own it
- Branding
- Increase art sales
- Meet other artists
- Tell your story
- Share the story of your art
- Make your voice heard
- Teach your style
- Emails
- Credibility
You might also be interested in:
- 5 Ways Artist Blogs Sell Art and Why You Should Start One
- How to Create an Artist Blog That Generates Passive Income
- 4 Effective Tips for Writing Art Blog Posts That Rank Well
- 7 Important Things Art Bloggers Need to Know
- How Tracking Your Time Will Help You Sell More Art
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By Dave Nevue
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Hey Dave, pretty nice blog! Informative, and helpful. I like your assertion that blogging will help drive business, although one always hopes for immediate results, your view seems realistic. Also like that
Hi Will, I am glad that you are getting value from the posts. I use social media to connect with people and build relations, which helps me build loyal collectors. Every post that I publish opens another opportunity for someone to be able to find me from search engines. It is a lot of work but something that is evergreen. If I post on Facebook, for example, the post is extinct after four days. A blog post will always be available for someone to find and read.