Are you ready to increase your online art sales? Are you tired of wasting your time on things that do not work? In this article, you will discover 10 easy selling art online tips that you can start using today.
10 Easy Selling Art Online Tips to Boost Sales
Even though selling art has never been easier, there is still work to be done.
Many of us think that people are waiting online for us to upload our newest artwork.
Once we hit publish we expect a swarm of people to go to the post we just published and an email that says, “You Have a Sale!”
Wouldn’t it be great if it happened that way?
Unfortunately, it doesn’t. You must drive people to your postings if you are hoping to land a sale.
I remember back in the early 2000s when I started to sell my artwork online.
Back then MySpace was the only social media platform available. Blogging was becoming popular and purchasing items online was still new.
eBay, in my opinion, is what made selling online popular. Any artist could upload their art and sell it via auction or a set price.
I can still remember posting my first item. I must have checked the listing every fifteen minutes to see if anyone put a bid on it.
In my mind, at the time I thought that just because I posted an item for sale everyone was going to go to it and start fighting over it.
I learned very quickly that was not the case.
During that listing period, I started doing some research on online marketing. At that time, there was not much information available. Selling online was still new.
I did find some articles here and there and started implementing the strategies.
At one point, I remember looking to see if there was a bid, and there was. I was so excited I started jumping up and down and did the happy dance. I was hooked. I realized this is possible. I can sell my art online.
From that day on I have been studying and implementing different strategies to see what works and what doesn’t work.
If you want to sell your art online, you will have to do the same. You will need to spend some time each week to learn about digital marketing.
You will also want to try different tactics to see what will work best for your niche and audience.
I want to share with you some easy selling art online tips that I have learned over the past fifteen years. I have realized over time that you need to have a solid foundation if you want to be successful.
Selling Art Online Tips
These 10 tips will be the nucleus of your online business.
- Vision and Goals
- Tracking Progress
- Selling Platforms
- Developing a Marketing Strategy
- Start an Artist Blog
- Build an Email List
- Social Media Marketing
- Sales Funnel
Vision and Goals
For you to achieve anything, you need to have a vision of what you want.
If you want to sell art, that is your vision. Selling art.
Your vision will define what you want your business to be known for.
What would you as an artist like to be known for one, two or even five years from now?
If you can have a sharp vision of what you want, you will be able to make better decisions on how to get there.
For example, if you want to take a trip cross-country you must know where you would like to go.
Let’s say you live on the East Coast and you want to drive to California.
That is a vision but not a sharp vision.
Sure, you will get to California, but what happens when you see the sign that says, “Welcome to California?”
Do you just stop and drive back to the East Coast?
That was your vision. You wanted to drive to California.
What if you were a little more specific?
Let’s say you always wanted to see San Francisco.
This vision is a little better. But the same thing will happen when you see the Welcome to the San Francisco sign. The vision has been completed.
Let’s be even more specific. Let’s say you want to drive to San Francisco and stay at a hotel for 14 nights. During that time, you want to spend 4 days to drive around and sightsee. You want to spend 7 days at Museums and art galleries. The other 3 days you would like to spend relaxing and maybe enjoy a nice dinner.
This vision is now very specific and clear. Now you start researching the best places to sightsee, what museums and art galleries you would like to visit and some nice restaurants you would like to dine at.
After your research, you will want to map out how you will achieve everything. This is setting goals. Your goals will be specific, measurable, attainable, relevant and timely. This is also known as S.M.A.R.T goals.
Setting goals will keep you focuses on what needs to get.
You can easily see how planning for this trip will make it a wonderful memory.
Take the time to do this for your art business. If you want to sell art online, you need to have a vision of what you want and you need to research and develop goals on how you will accomplish your vision.
Tracking your progress is as important as developing a plan. No one creates a plan that is perfect for the first time.
The plan is just the start. After implementing the plan, you will want to analyze the results and find ways to make it better. You will constantly be tweaking and revising your plans.
Artists that do not know what is and isn’t working are wasting a ton of time.
I’ve learned through experience. When I was first learning about how to sell art online and make money I tried everything and anything. Everything I researched, I tried.
The problem was, eventually, I didn’t know what was working and what was not working.
I knew that everything I was doing was not productive. I just had no idea what was a waste of my time.
I hit a roadblock and had to decide.
I wrote down all the strategies I was implementing and I started to track the progress.
Because I had so many strategies in action, this took me a great deal of time to accomplish.
In the end, I was only working on strategies that were working. This saved me a ton of time throughout the day.
You can learn from my mistakes. Start tracking the results as soon as you are implementing them.
Your vision is to sell art. You cannot sell art if you do not allow time to be in the studio to create art.
There are many tools available to help make your work more productive.
Both Google Analytics and Google Console are free services Google offers.
Google wants to see you succeed. Take advantage of the free tools they offer to help grow your online art business.
Read this article to add a website to Google console:
Add a Website Property by Google Support.
Read this article to add a website to Google Analytics:
Add an Account by Google Support.
Google Analytics will give you valuable information about how well your content is performing.
You will learn what your audience’s interests are as well as who your target audience is.
You will be able to provide valuable content for your audience once you start to see patterns on what is working and what is not working.
Google Console will tell you if there are any issues with your website and give you instructions on how to fix them. In my opinion, the Google Console is the best SEO tool out there, and it is free.
Now that you have your vision, goals and tracking tools in place, you will want to have a place where you can sell your art.
There are many sites available for artists to sell art.
The question I am often asked is, “What is the best site to sell art on?”
To be honest, most of the sites offer the same features and the prices are similar.
If you are just starting out, consider Etsy or eBay.
Both sites are well-known and generate a large amount of traffic.
I recommend Etsy for artists over eBay due to eBay’s high selling fees. I also suggest researching each site’s terms and conditions and pick what will be best for you and your audience.
When you are just starting out you want to focus on creating art and having a place where people can visit and purchase.
You do not want to be thinking about building a website. In time, you will want to have your own website but at first focus on the basics.
The basics are creating art, taking great images of your art, writing attractive descriptions of your art, learning who your target audience is and how to build an online presence.
The shiny bells and whistles will be there for when you are ready to use them.
How to Sell Art on Etsy
Selling on Etsy is easy and you can have a free Etsy Shop up in minutes.
Take my How to Open an Etsy Shop Course to learn how to get your art listed for sale in minutes.
Etsy Fees are so reasonable, it is a wonderful way for artists of all levels to start selling art online.
Develop an Online Marketing Strategy
Online marketing is constantly changing. A new strategy that is working today might not work well tomorrow. You will want to stay on top of all the changes that affect online marketing in a positive or negative way.
You will be attracted to all the shiny bells and whistles that people are talking about.
Stay focused on what really matters. Put your efforts into what will produce the best results. Strive to build a solid foundation for your online marketing.
Four basic areas to focus on:
- Content Marketing
- SEO (Search Engine Optimization)
- Social Media Marketing
- Email Marketing
You want to learn everything about these basic areas of online marketing.
Each area complements each other. If one area is weak, it will affect the other areas. Your foundation will only be as strong as your weakest link.
Strive to learn everything you can. Become an expert on content marketing, SEO, social media marketing, and email marketing. Your art business depends on it.
Start an Artist Blog
There are many benefits artists and business get from blogging, also known as content marketing.
There are so many blogging options artists can choose from.
Before jumping into something, think of your long-term goals and decide what will be best for you.
I wish I did some research when I started blogging. I had no idea what platform to use or the strategies for content marketing.
I recommend for any serious artist to start their blog with WordPress. I wish someone gave me that advice when I started.
I started my blog using Blogger. It was very easy to get the blog up and running, however, while I was writing content for the blog, I was also researching on how to build an audience and build an online presence with the blog.
I soon realized how limited Blogger is. As my blog and business grew, I knew I had to switch over to a WordPress site.
It was a difficult change and it took a great deal of time switching over.
If I had to do it all over again, I would have just started with a WordPress site and learned as I went along.
Build an Email List
If you ask any successful artist, “If there is one thing you should have focused on more at the beginning of your career, what would it be?”
I can almost guarantee most the artists would answer, “Build an email list.”
Your email list will be the only thing you own. It will be the only way you will still be able to contact your audience if Google, Facebook, Pinterest or Instagram ever disappeared.
It is very unlike any of those platforms will ever disappear but they do have control of how many people see your posts.
Let’s talk about Facebook for a moment. If you have been using Facebook to build your art business for the five or six years, you have seen a drastic decline in your organic reach.
When I started marketing on Facebook I was reaching a good 85% percent of my following. That means if I had a hundred followers, for example, and published a post, at least 85 people saw what I posted.
Today I am lucky to have 2% of my following see my posts. That means my posts only reach 2 out of every one hundred followers I have.
Facebook has control of who sees my posts and who doesn’t
I have total control of who will receive my emails.
Take the time now to learn everything you can about how to build an email list and email marketing.
You don’t want to be like many of us saying, “I wish I started my email list sooner.”
Social Media Marketing
Many artists become impatient and give up way to early. They expect to see instant results when they start to sell art online.
After a few months of implementing all the selling art online tips they have learned, they get discouraged and quit.
It takes time to build an audience online. To be honest, it could take up to three years for you to see tangible results.
That is why it is so important to work as hard as you can in the beginning. Once the ball is rolling it will not stop. You will be finding yourself saying, “I can’t keep up.”
Social media is a tool to help you build your brand awareness in the beginning. If done properly, you will be able to drive a significant amount of traffic to your site.
Once you have them on your site your job is to keep them coming back for more.
Before I share with you a list of popular social media sites artists are using, I do want to say, do not use too many at different sites at first. It will be overwhelming and you will not be able to keep up. You could even tarnish your brand.
Stick with one or two platforms. Learn how to use them and focus on building a following.
Top Social Media Site for Artists:
You can see how overwhelming it could be using these platforms, and these are just some of the common ones. The sites in bold might be a good place for you to start.
For you to be found online, you will need to rank higher in the search engines.
To rank higher in search you must focus on both writing great content and SEO.
SEO is an abbreviation for Search Engine Optimization.
SEO might sound scary, but it is actually very easy to learn the basics. All you will be doing is optimizing your site so Google and other search engines can scan your content and understand what you’re content is about.
Once Google understands what your site offers, they will rank it with other sites that offer similar content and services. The sites that provide the best content win.
Here are the basics you will want to focus on:
Mobile Friendly sites (Responsive Themes)
- Image Alt Tags
For an in-depth article covering an easy to follow SEO checklist visit, SEO Checklist for Artists Selling Art Online.
Do you want to make more money from your art?
The easiest way to make more money selling your art is to be more productive with your time.
While you are building your business, you will find ways to do things that will save you time.
A profound way to increase the value of your time is to assess everything you do.
Ask yourself these questions:
- What can I do to make this better?
- Can I be more productive?
- Is this producing positive results or am I wasting my time?
These questions should be asked on a regular basis with everything you are doing.
The last tip I would like to talk about is planning.
If you are selling art online, you are running a business. You can increase the results of your efforts and reduce a great deal of stress from your days if you just take a few moments to plan.
Every week should start with a new plan. The objectives you document should complement your goals.
At the end of every week assess the list.
First, look at what you were able to get done and what didn’t get done.
Why didn’t everything get done?
Was the list too long?
Were there distractions?
Could you have done something different to accomplish everything?
What gave you the best results?
How can you improve in those areas?
After you have answered all those questions start writing out next week’s plans.
Follow these selling art online tips to build a solid foundation for your business.
It does not matter if you want to sell art part-time or full-time. Online art marketing is the same for everyone.
Always to strive to do better.
Learn from everything you do and learn from others.
A painless way for you to keep up with what’s new with online art marketing is to sign to for my free weekly newsletter. I will send you the latest news about art marketing right to your inbox.
You might also be interested in:
- How to Price Art – Ultimate Art Pricing Guide
- How to Write an Artist Statement That Sells Art
- 5 Colossal Mistakes Artists Make on Their Art Blog
- 5 Apps for Your Instagram Art Marketing Strategy
- Art Marketing
28 Day Blogging Challenge for Visual Artists
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