There are so many tools available for artists to share their art online. If you want to sell your art online, you already know the importance of having your work seen by as many eyes possible. Twitter is competing vigorously with Facebook and it might be a great place for you to reach a new audience. In this article, you will discover how to showcase your art on Twitter and reach a new audience.
How to Showcase Your Art on Twitter
Twitter is a social media site that gives you a free marketing platform.
Once you create your account, edit the profile section and add a link to your website as well as a brief (you only get 160 characters) description of your business.
That is not all you can do now; Twitter now offers images and short videos to be posted on the timeline.
When Twitter started out, you were only able to add text. The new update helps your art business by allowing you to add more text, upload photos and videos of your artwork and add links to your blogs and website.
If you are posting photos on Twitter, you might notice that the picture does not fit on the timeline. A person will have to click on the image to see the entire picture. Most people will just scroll past your photo. By knowing the dimensions allowed by Twitter you can showcase your art without the image needing to be clicked on.
Twitter Timeline Photo Dimensions (as of today) 440 pixels x 220 pixels. Social networks are changing every day, but this is what you will need to adjust your photos to as of today for your artwork to be seen at its best on Twitter.
There are many free photo editing sites on the internet that you can use to edit the size of your photos. Canva is a free photo editing site that I use. It is user-friendly and offers many options to edit your photos. This makes it easy to showcase your art on Twitter.
If you use a different photo editing site, I would love for you to share it with us in the comment section below.
Is Twitter for Artists?
There is no one tool take works for every business. Even artists will find different results using different tools. Some artists will find they are building a large following on LinkedIn while others might be doing better on Pinterest.
The truth of the matter is, you need to find where your target audience is hanging out. Spend most of your time marketing on platforms that will increase your ROI (Return on Investment.)
That does not mean that you should not work with other platforms, it just means you shouldn’t spend most of your time on them.
The best way to find out if Twitter will benefit your art business is to just give it a try. You will not know untill you give it an honest effort.
Don’t expect instant results. It will take time for your audience to notice that you are now on Twitter.
How to Build a Following on Twitter?
Next, spend some time becoming familiar with the platform. Notice how people engage with other people. Learn Twitter’s lingo and what people are tweeting about.
Start finding people in your niche and start following them. Most people on Twitter will follow you back if you follow them. Like I said earlier, Twitter’s community is very helpful and supportive.
Once you have some people you are following, start to engage with their tweets. Share them and comment on them. Doing this will gain their attention as well as other people who are following them.
Another way to find more people is to see who else is following the people you are following.
In this video, I will show you how easy it is to find new people on Twitter.
If you are new to Twitter and you would like to build an online presence on Twitter you find The Tao of Twitter a very valuable tool. Mark Schaefer goes above and beyond just the basics.
Mark’s bestselling book shows you how to find and connect with your target audience and influencers in your niche. You will also learn how to make the most of your time on Twitter.
The bottom line is you have to market your art if you would like to sell it. The objective is to be productive with your marketing so you can see positive results.
The Tao of Twitter is still my go-to book for Twitter marketing. If you like to listen to podcasts while you are creating, I highly recommend listening to The Marketing Companion – Mark Schaefer, Tom Webster
Selling Art Online
Selling art online is all about being noticed.
One way to be noticed is by initiating a conversation. This might be difficult for some of you. I can relate to this, I am an introvert. I have an easy time talking to people one-on-one but I had a very difficult time walking up to a crowd of people and introducing myself.
I have to tell you, it does become easier the more you do it. I can now go up to anyone and spark a conversation.
Do not be afraid of reaching out to people. Do not wait for them to find you. Take some time every week to find new people. You will be surprised at how many people will want to help you succeed.
If you are new to selling art online visit Sell Art Online Startup Plan.
Don’t forget to join my newsletter. Every week I will send you a newsletter loaded with valuable information that will help you to build your business.
Twitter is a great place to connect with new people.
Now with Twitter allowing images, it is perfect for artists to build their brand.
Start a Twitter account. Twitter Basics Build your Art Business
Build brand awareness. Share your Art Brand with Twitter
Connect with people. How to Search People on Twitter
You might also be interested in:
- Sell Art Online Checkoff List – What You Need to Succeed
- 3 Instagram Marketing Videos Artists Selling Art Online Must See
- 12 Twitter Marketing Benefits for Artists
- 15 Places to Sell Art Online
Are you on Twitter? Share your thoughts in the comment section bellow.
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