Are you using all of the tools available on the internet to sell your artwork? Popular places that artists sell their art online are social media sites, Etsy, EBay, and a personal artist website. Many artists are overlooking the power of blogging. In this article, I will share with you how to sell your art blogging and increase your sales.
How to Sell Your Art Blogging
If you are like most artists, you say to yourself, “There are not enough hours in the day to add another job.”
That statement is true. However, you should look further into what will give you the most return for your time.
Here are some great articles for you to read about benefits of blogging for artists:
Start Your First Art Blog?
If you have decided that you want to build your art business, and sell your art blogging, read Artist Blog Startup: Step By Step to have your first artist blog up and running in no time.
- Blogging will help you sell your art and increase your audience much more than any other tool on the internet.
- Social media post lifespans are only hours; your blog posts will live for as long as you have your blog live.
- People can search for information on your blog via google search.
- People can purchase off of your blog.
- People trust blog content over advertisements.
- Social media sites are for socializing, people visiting blogs are looking for information and purchasing.
How to Build Your Audience
You will be working hard to build your audience every day.
The two ways that generate sales are to grow your audience and keep the audience that you already have.
If you are selling artwork online, you will need to create great content that will drive traffic back to your site.
The content needs to be entertaining, educational, and valuable for the reader.
You want to give them content that makes them want to come back for more.
You want to build their trust and have them become a part of your Alpha team. Your Alpha team will help you promote your artwork.
Know Your Artist Blog Objectives
Having a firm grip on your artist blog goals will allow you to stay focused on what is important for your business.
Have a list of your objectives everywhere you can see them.
Put your objectives on Post-it notes around your art studio and office.
You want to see your art blog objectives every day.
By seeing your objectives every day, you will be able to make better decisions when you are marketing and creating content for your business. It is easy to fall off track sometimes, Reviewing your objectives will prevent this from happening.
Think of it like this. You are building a brick wall for your outdoor fire pit. Every brick symbolizes your objectives.
Just like building a brick wall you want to take the time and place the bricks in the perfect place. You will know where to place each brick because you have a blueprint of the wall you are building. You had a vision, and you planned before you started.
If you stop using your blueprint, the wall will not be the way that you had envisioned. It might slant in the wrong direction, be too small, or even fall over. If you want the wall built correctly, you will have to tear everything down and start over. The next time, hopefully, you will use the blueprint that you have designed.
I hope that you will never have to redirect your business plan because you have strayed too far away from your mission.
It is easy to stay focused if you can see your objectives in your workplace.
Art Blogging Ideas
Everybody who writes will have difficulties at one time or another for coming up with things to write.
There might be times that you think that you have already said everything that could have been said about your niche.
There might be times that you have so many ideas that you cannot focus on one idea.
Your blog ideas will need to be planned out just like the brick wall for your fire pit.
You should always have a list of ideas ready for when it is time for you to write. Your list will save you valuable time for when it is time to write, and it will keep you focused on your blogs objectives.
Read How To Create Post Ideas That Generate Blog Traffic and How To Brainstorm Blog Ideas For More Studio Time, for some helpful tips on how to create post ideas so you will never have to stare at a blank screen.
Read 6 Types of Art Blog Posts That Work to help you start structuring a game plan for your art blog. You want to give people a variety to read. If you publish the same content every post, the reader will end up getting bored.
Now that you have a list of blog ideas you will want to have a structure for your blog post.
Every type of post will have a different structure.
The structure of your posts will make a more enjoyable reading experience for your readers.
Read How To Structure Art Posts To Create Loyal Readers for helpful tips on structuring your art blogs.
The structure of your blogs is like the blueprint for the fireplace example I used above.
The best way for you to build an audience is by having a structure that works for you and your niche and staying consistent. I believe that being consistent trumps many things.
You will always be able to fine tune things in the future. Your business will always be evolving. Your vision will always be changing.
Subheadings are a great way for you to keep your posts easy to read.
Some people are just looking for specific information. Breaking up your posts with subheadings will make it easier for your readers to find what they are searching.
Titles are important for your articles to be noticed. No matter how good your content is, no one will read your articles if you do not catch their attention with the title.
After you have completed your article spend some quality time constructing a title that will attract your reader’s attention.
Read How To Write Great Titles That Generate Blog Traffic for some great tips on writing titles.
There are many arguments on how long posts should be to generate traffic.
Many factors go into Google’s PageRank algorithm. Your goal is to have your posts ranked as high as posable.
Your main focus should be to write quality content and a lot of it.
It takes time for blogs and websites to rank higher on Google, be patient and post on a consistent schedule.
Read How Long Should Your Artist Blog Post Be for more information on this topic.
Steps For Writing Blog Posts
If you are not careful, you could end up eating more hours in the day on marketing that you would have wished for. Having schedules and plans will help you be more productive and make our time more valuable.
Read Steps For Writing Blog Posts to help you come up with a writing plan for your posts. When you get used to the formula, you will find that it will take you no time at all to write quality content for your readers.
Promote Your Post
After your blog post is written your job is only half done. You will need to spend some time promoting your work.
Read How To Promote Blog Posts to help you with some basic promoting strategies that will help you sell art blogging.
Creating artwork is fun, and selling artwork is work, but there is nothing more rewarding than having someone purchase a piece of your art.
There are many layers to building a business; your art blogging will be the foundation of it all if you are interested in selling your art online.
Start building your business today and start your art blog.
Do you have an art blog? What difficulties are you having? I would love to hear your thoughts in the comment section below.
Everybody Writes (affiliate link)
By Ann Handley
Are you thinking about starting an art blog? Visit Artist Blog Resource for free articles to help you start and build your artist blog.
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