Every artist feels like there is not enough time in the day to get everything done. If you have read my latest blogs about creating pillar content, you already know that “content is king” and it is necessary for you to build your art presence. With so much to do and little time to do it, brainstorming blog ideas could easily be put on the backburner. In this article, I want to share with you some ways I brainstorm blog ideas, so you can build your business while having more time for the studio.
How To Brainstorm Blog Ideas
Art in Progress
This is an excellent way to fill up your blog with content that your readers will love. People who are interested in art also like to watch artwork come to life from their favorite artists.
At the end of each day take a photo of your artwork and jot down some key points that you would like to share. You could add information about the materials that you are using, the supplies that you are using, how to take care of the supplies that you use, the progress that you have made, and any struggles that you have encountered.
While you are telling the story of the art that you are creating, the readers will feel connected with the art. You might even be surprised that the artwork had been sold before you even completed it. Content for your blog and a sale that is a win-win situation.
Read Art Books And Blogs
Reading other people’s point of view will help spark ideas for you to write. You might have a different opinion that you would like to voice, or be inspired by someone’s post that you would like to share.
Sometimes you will read a topic that you would like to cover that has never crossed your mind before.
Reading is a great way to help your writing and inspire you to write more.
Review Old Content
If you have had your blog for at least a year, you should start reviewing your older posts. Take some time every week to read an old post that you have created. I want to warn you, that you might be shocked at what you read. Just like your artwork, you will get better as time passes.
You might want to revise an old post, rewrite it because you have a better structure for your blog, or you might want to add to what you already have written.
Reviewing old posts is a great way for you to come up with new material to write about.
Talk To Other Artists
Talking with other artists will not only inspire you to create more art, but you will be inspired to write about new topics. You will be able to see other artists’ point of view on the business that you might want to touch on.
You might be inspired to try a new technique or use different mediums for creating art. These will all be good ideas to write about.
Schedule some time every month or so, and connect with your artist friends.
Take a Walk
Not only is walking great for your health, but it is a great way for you to clear your mind and think of some great post ideas. You do not always have to be near a computer to be able to brainstorm blog ideas.
I recommended that you bring some paper, your smartphone, or a recording device on your walk. You will be surprised how many ideas that you will come up with. If you do not have anything to document your thought, they will be lost.
I cannot tell you how many million dollar ideas I have had while driving, that are lost forever.
Some free tools are available for you to use that will help you to brainstorm blog ideas. I will give you a list of the ones that I most frequently use.
Google Search – When you type in some keywords into the Google search bar, Google will give you a list of suggested phrases. This is a great way for you to see what is popular.
Google Keyword Planner – This is a free tool Google offers for you to research keyword phrases and it also provides you a list of suggested keywords.
Google Trends – This is a free service that will tell you what the hottest trends are on the internet.
Buzzsumo – Will tell you what the most popular blog posts are for any topic that you are researching.
HubSpot Blog Topic Generator – This is a free tool from HubSpot that will give you different topic ideas. Just type in three nouns and they will make you a list of ideas for you to write.
Google Analytics – This is a powerful tool that every blogger should be using to track their blog’s analytics. You can learn what your most popular posts are, and you could write more content on that subject. That will be a sure win because you already know it is what the readers enjoy.
If you can brainstorm blog ideas, you will be saving valuable time that you will be able to spend in the studio. You will be able to sit at the computer and write a great post in no time.
Let me know how you are doing brainstorming blog ideas. What works best for you? I would love to hear your thought.
I challenge you to brainstorm blog ideas for three months. After three months come back and let me know how it went for you. Did it save time? Were you able to build a larger audience because you were able to provide great content on a regular schedule?
By Ann Handley
If you found this article helpful, I would greatly appreciate it if you shared it with your fellow artists and friends.
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