Keeping up with all of the Facebooks changes that come our way might become one of your biggest challenges. All of these changes make it difficult for any artist to be able to promote their latest creation to their fans. In this article, I would like to share with you six basic tips that will help you to increase Facebook organic reach.
How many people see your Facebook posts? If you have been on Facebook for a while, you have already noticed a significant drop in organic reach. Organic reach is the posts that are seen by your fans without being paid for (boost posts). Facebooks algorithm is making it harder for business to promote their brand.
There are some basic principles that you should always be doing. Instead of trying to change your marketing plan every time there is a change with Facebook, stay consistent with the basics and add what is new and hot to what already is working.
6 Artist Tips To Increase Facebook Organic Reach
#1 Learn What Your Audience Likes To Increase Facebook Organic Reach
Learning your audience is a simple concept, but often it is overlooked. Sometimes we will get caught up posting things that we like when we are providing content for our audience’s enjoyment. If they like videos, you should provide some videos for your followers. If they like funny quotes with images, that is what you should provide.
You need to stay true to your core values and your brand’s mission, but learn what your audience likes and provide more of that type of content for them. You can easily find out what posts perform the best by looking at your Facebook Insights.
The majority of your posts should be the type that people engage most with. You should also add in other types of content into your posting calendar. Mixing up your content will prevent your audience from getting used to the same style of content, and you will reach the people that like a different style of content.
#2 Find When Your Audience Is On Facebook
Finding the time of day that most of your fans are online is easy to do with Facebook Insights. The amount of time that your post will be on the top of people’s newsfeeds is four hours. You want to post your most shareable content when they are online.
When you find your prime posting time, schedule the posts one hour before that time. This will ensure that your audience will see the post instead of getting lost in the mix of other posts that are posting.
#3 Schedule On Facebook
Use Facebook’s schedule feature instead of third party apps to schedule posts. Facebook likes Facebook. They have provided a scheduling tool, and they would like to see you use it.
The schedule feature will allow you to schedule your posts at the best time for your fans. You can schedule posts up to a month in advance. It might be longer than that. I have posted one month in advance, and it worked fine. Scheduling posts will save you valuable time that will allow you to be in the studio creating more art.
#4 Post More Content To Increase Facebook Organic Reach
Now that you know what is the style of content that your audience likes and what time that they are on Facebook, it is time to start targeting your other fans. You do this by providing and posting more content for them.
Only posting when you have new art for sale is not going to give you the reach you are searching for. You need to be consistent with your posting schedule, and you need to post several times throughout the day.
The more posts that you publish, the more chance that it will be seen, liked and shared.
To get started try posting once a day. After a few weeks, start posting content twice a day. Consistently increase the number of posts until you find the magic number that will provide the reach you are looking for.
#5 Engage With Your Fans
If you would like your audience to engage with your posts, you will need to put the effort into engaging with them. The one way for you to be seen by more fans is by having people engage with your posts. This is one way that Facebook learns what content your fans like.
It is not easy to have people engage with your posts. However, there are some things that you can do that will help your posts receive more engagement. Ask your audience questions. Ask them for their advice on a topic. When they comment on your posts, always comment back.
#6 Stay Consistent
After you have found what your audience likes, what time they are on Facebook, and you have started to engage with them, it is time to set up a monthly calendar. Your calendar will help you stay consistent with your postings. Being consistent will always win the race.
Don’t be afraid to try new marketing strategies. Analyze the outcome to determine if it will be worth your time to continue with specific strategies. While you are trying new tactics, stay consistent with the basics. After all, Facebook is a social platform. Socialize with your fans and you will find that your posts will be seen by more people.
How are your art Facebook posts performing? What have you been doing to increase Facebook organic reach?
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